Shure Goes Red to Support Live Events Industry

	Shure is supporting the Red Alert: We Make Events initiative lighting several facilities worldwide.

The pandemic has impacted a number of industries, but the live events industry has particularly been hit hard. Shure is showing support for the industry as part of a nationwide initiative called "Red Alert: We Make Events."

On September 1, Shure changed its logo on social media from "Ignition Green" to red in solidarity for live events professionals. Shure has also supported the live events industry globally by lighting several of its facilities in red worldwide.

Shure will use its social media platforms to encourage others to visit WeMakeEvents.org and to show support for the industry by sharing what live events mean to them using #WeMakeEvents. The website also provides other ideas for live events fans to learn how they can help.

According to WeMakeEvents:

*Live events employ more than 12 million people.

*Live events contribute more than $1 trillion annually to the US economy.

*95% of live events have been cancelled due to COVID-19.

*96% of companies have cut staff and/or wages.

*77% of people in the live events industry have lost their income.

Earlier this year, in addition to making a monetary donation to the Chicago Independent Venue League (CIVL) -- a collection of more than 20 local music venues -- Shure recruited various artists in the industry to encourage others to support local music venues in the Chicago area and around the world.