Front Pictures' Screenberry Powers a 3D Mapping Show at Seoul Light DDP 2024 Autumn FestivalKorean multimedia integrators SoundKoreaENG and METASPACE relied on Front Pictures' Screenberry to power a 3D mapping show for the Seoul Light DDP 2024 Autumn Festival. The festival took place in downtown Seoul for 11 days from August 29 to September 8, 2024. The highlight of the event was a projection mapping show on the Dongdaemun Design Plaza (DDP), renowned as the world's largest three-dimensional amorphous structure. Designed by the British-Iraqi architect Zaha Hadid, the DDP's futuristic exterior, with its fluid, curved forms, resembles a colossal mushroom hovering above the ground. This unique architecture offers a challenging canvas for 3D mapping. To illuminate the expansive 222m facade of the DDP, the production team employed 26 projectors (14 Barco UDX-4K40 and 12 Barco UDX-W32) placed in seven containers that were positioned at varying heights in front of the building. Orchestrating this vast array of projectors was a Screenberry Atlas x8 media server. To route the 26 outputs from the single media server, the team utilized seven Datapath Fx4 multi-display controllers. Screenberry also handled the audio output for the show. An additional media server served as a hot backup, ensuring reliability, the company says. The key to achieving results was Screenberry's 3D Scene editor, which offers tools for precise content mapping and alignment on intricate 3D shapes, such as those at the DDP. By utilizing a detailed digital model of the building and employing pose estimation algorithms, Screenberry finely adjusted the position, orientation, throw ratio, and lens shift of the virtual projectors to match the physical ones. This technique allowed for merging all projectors into a seamless image and mapping the building with pixel-perfect precision while significantly reducing setup time, the company says. "DDP's façade is composed of thousands of unique tiles. To transform it into a projection mapping surface, the calibration grid must align perfectly with each tile. Screenberry's calibration toolset allowed us to achieve this with remarkable precision," says Sangdong Kim from SoundKoreaENG. The projection show featured interpretations of the works of the Korean artist Kim Whanki, whose abstract paintings are known for their exploration of diverse hues, patterns, lines, and spaces. Additionally, the media art label "Verseday" created a projection show celebrating the 10th anniversary of the DDP by exploring the connection between the past, present, and future through light and digital art. Equipment list: 1 Screenberry Atlas x8 + 1 x backup
7 Datapath Fx4 multi-display controllers
14 Barco UDX-4K40 projectors
12 Barco UDX-W32 projectors Credits: Organization: Seoul Design Foundation / DDP Division, Exhibition Department / Seoul Light Team Production: WYSIWYG Studios, VERSEDAY / Daedong Zo, Taeseop Choi, Bogeun An, Kwanghoon Choi Video Direction: JE BAAK Music Direction: YOON SANG AV integrator: SoundKoreaENG On-Site Support & Video Engineering: METASPACE, Front Pictures www.metaspace.co.kr
www.soundkoreaeng.com
www.barco.com
www.datapath.co.uk 
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