ADJ Unveils Brand-Defining New Logo

Pointing to the future, ADJ has unveiled a new corporate logo, with the changes reflecting the evolution of the company since its previous brand mark was created back in 2007. Losing its red and yellow coloring, the company says the iconic original logo has been enhanced with a stylish all-silver design that upholds ADJ's reputation as an on-trend company that crafts modern, high-quality products. "I am very excited to reveal our new corporate logo," commented Toby Velazquez, president of ADJ Group of Companies. "The first ADJ logo was designed in 2007, and as ADJ products have evolved since then we needed a corporate identity to match. We feel the new silver ADJ logo represents who we are as a company, and where our products are in the entertainment lighting industry."

The company notes, as ADJ continues to release remarkable new products, not only for DJs but for lighting users across the whole entertainment industry, the logo change couldn't come at a better time; its simple one-color design signaling ADJ's commitment to offering innovative, versatile, and affordable lighting for all-from houses of worship and nightclubs to mobile entertainers to big event production companies.