Pixzel Effects Technology Driving Lucy Light ForestMinneapolis, Minnesota-based Pixzel Effects, a manufacturer of LED displays, confirms that it is the company responsible for the manufacture and technology behind the Lucy Light Forest interactive art installation that opened in Boston on October 3. The Lucy Light Forest is an interactive light and sound experience created to celebrate movement and the women who love it. "It was designed to be a celebration of movement when you walk, run, or bike through it. We wanted it to represent that exuberant, life-affirming feeling that you get right after a workout," said Laurie Etheridge, president of lucy, the California-based active wear chain. The forest is a bit larger than a football field and consists of more than 10,000 solar-powered LED lights. Amber hues of light and complementary tones of sound are activated by movement through the forest. The Lucy Light Forest, located along the DCR's Charles River Esplanade in Boston, Massachusetts, illuminated the Charles' edge through October 13. Pixzel Effects began working with mono, a Minnesota-based adverting company, in early 2013 to help them fulfill and implement their creative vision for the Lucy Light Forest project. "mono and lucy wanted to integrate lighting, sound, and motion in a very interactive way," said Paul Streitz, CEO and co-founder of Pixzel Effects. "Our client had a very specific vision and expectation for this celebration of light and movement, and we were able to help capture that vision and make it a reality. There were many technical and aesthetic challenges we had to overcome, but this is what we do at Pixzel -- we thrive on unique and custom projects. We were super excited about the response, with well over 60,000 visitors on the first few opening days." 
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