LDR Partners with Regional Distributor, VARI Internacional to Accelerate Growth in Mexico and Central AmericaLDR continues to reinforce its distribution network by appointing VARI Internacional as exclusive distributor for Mexico of the whole LDR range. Fabiano Besio comments "Italy and Mexico have never been so close and I am glad to have the company VARI to represent LDR products. We share the same passion for professional lighting and attention to the customers' needs, through their expertise and sales team we are committed to provide quality-products and fast service in Mexico." VARI Internacional was founded in 1985 and serves the cinema division for Mexico and Central America. To stay up with the sweeping changes in the cinema industry, the company says VARI is now specialized in offering a full AVL solution for the professional industry. Hugo Patiño Cuellar, general manager at VARI said, "LDR is a great addition to the existing portfolio of solutions that we can offer to our partners and their customers. With the lighting business in constant growth, it is a natural step for VARI to forge a distribution partnership with a leader in this exciting field. With the LDR brand we are now capable to complete our offer for the theatre, TV, and architectural lighting." The new distribution partnership was announced during a very well attended open day held in Mexico City at the beginning of February with Besio attending from LDR. "The open day matched and exceeded our expectations" says Juan Francisco Alvarez Martínez, sales director of Live Sound and Lighting "and the positive comments from the customers make us proud to work with LDR ." Bruno Carranza Rogerio, sales manager of Live Sound and Lighting added, "we decided to repeat this experience at the forthcoming SoundCheck Expo in México where we plan to demo LDR products to a more wide audience." 
|
