Prolight+Sound Guangzhou Gets Under WayThe largest pro AV and entertainment trade fair in China, Prolight+Sound Guangzhou (PLSG) will open its doors on February 25, welcoming 1,041 exhibitors across 14 thematic halls in Areas A and B of the China Import and Export Fair Complex. With the final countdown almost over, the fair's participants are preparing to celebrate the 20th anniversary edition of one of the most influential trade fairs for the industry. Alongside an extensive range of products available to trade buyers at the fairground, the fair's digital business platform "PLSG: Live and Online" will deliver sourcing and networking opportunities to international buyers around the globe. Discussing the fair's role as the most important event for the industry at the beginning of the calendar year, Richard Li, general manager of Messe Frankfurt (Shanghai) Co Ltd, says: "Prolight+Sound Guangzhou not only supports the industry on the road to recovery, but also embraces changes in the evolving entertainment ecosystem. Blending technology, culture and creativity, a series of fringe events are held this year under the 'Tech meets Culture' concept, including the PLS 'Unicorn Series': 'Xtage' and 'Immersive Entertainment Space' as well as the 'Spark Rebirth: Immersive Interactive Showcase'. Through these interactive showcases, industry players are shown cross-market business opportunities, helping them understand new system integrations and the industry's next technological leap." Discussing the fair's 20th anniversary, Hongbo Jiang, director of the Guangdong International Science and Technology Cooperation Centre, adds: "Since its debut in 2003, the goal of Prolight+Sound Guangzhou has been simple: to meet the industry's needs with a professional trade fair in close proximity to Guangdong, the manufacturing base for pro audio and lighting equipment. This 20 edition milestone is testament to the trust that participants have placed in the fair over the years. As always, we strive to provide a high quality platform for industry peers to network and showcase the latest innovations and technologies, and this year is no exception." Visitors to this year's fair can expect a strong collection of brands and exhibitors. Focusing exclusively on professional audio, Area A is the place to find new product showcases alongside live equipment demonstrations, with the new Audio Brand Name Hall 3.1 conveniently positioned adjacent to the 4.0 outdoor line array. To reflect the growing significance of online streaming, this year the communication & conferencing and multimedia systems & solutions halls located on the second floor have expanded to four halls (Halls 2.2 - 5.2). Meanwhile, three halls in Area B present a wide range of solutions and equipment from the lighting segment, including intelligent stage lighting, LED stage lighting, immersive virtual technology, stage art integrated performance systems, and automatic lighting control systems. Many first-time exhibitors have signed up to showcase their latest technologies and innovations, such as ACE, AVCIT, Clear-Com, GTD, Hertz, MusicGW, Omarte, Pioneer DJ, Sennheiser, Tico, and Voice Technologies. Other big names include Audio Center, Audio-technica, Bose, Bosch, Charming, Concord, d&b audiotechnik, DAS Audio, DMT, EZ Pro, Fidek, Fine Art, Golden Sea, Gonsin, Harman International, High End Plus, Hikvision, HTDZ, ITC, Logitech, Longjoin Group, NDT, PCI, SAE, Taiden, Takstar, Yamaha, and more. As one of the highlights of the fair, three showcases will demonstrate how AV installations can transform any space and add value to cultural experiences. • PLS Series: Xtage - Explore. Dream. Discover in time
Deploying atmospheric lighting and visuals to create a unique aesthetic experience and encouraging participants to connect with their inner spirit. • PLS Series: Immersive Entertainment Space
Going beyond traditional karaoke to bring a new sing-along experience to visitors, this showcase pairs high quality visual and sound systems with modern entertainment facilities and party arrangement services. • Spark Rebirth: Immersive Interactive Showcase
The goal of this showcase is to promote innovation in the cultural tourism sector, and to explore the combination of "technology + culture." Through a new "technology, culture, exhibition and tourism" paradigm, the organizers intend to promote the cultural tourism industry to a new height and build a new ecosystem for innovation. Prolight+Sound Guangzhou is organized by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com or email plsgz@hongkong.messefrankfurt.com. Other shows under the Prolight+Sound brand include: Prolight+Sound
April 26 - 29, 2022, Frankfurt Prolight+Sound NAMM Russia
September 20 - 22, 2022, Moscow Prolight+Sound Middle East
January 17 - 19, 2023, Dubai 
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