Analog Way Appoints New EMEA Sales Director

Analog Way, the designer and manufacturer of image converters and presentation switchers, is has appointed John De Cet as new sales director for Europe, Middle East, and Africa.

The appointment was made in March. He is taking over for Alexander Schöpff, who was promoted VP of American operations.

Based in Massy in France, where Analog Way's headquarters are established, John De Cet will oversee management of sales activities over EMEA territories. He will also lead Analog Way's sales teams in the region, including the company's sales offices Analog Way UK, Analog Way Italia, and Analog Way Deutschland. He will report directly to Adrien Corso, chief executive Officer at Analog Way.

"I'm thrilled to join Analog Way as sales director for Europe, Middle East, and Africa, a diversified region showing an exciting potential," says De Cet. "Together with my team, we will further increase our presence in the area and strengthen our relationship with customers to provide them innovative products best adapted to their needs."

De Cet owns an extensive working experience in business-to-business sales in the electronic industry, gained on an international scale. Just before joining Analog Way, he worked for six years as sales director for Panasonic's display division for to the French pro A/V market. He holds a master's degree in microelectronics.