Al Hoch Joins Lighting and Electronic Design as Senior Vice President of Sales and Marketing

	Al Hoch, LED Inc.

Lighting and Electronic Design Inc. (dba LED, Inc.) president and founder Janie Lynn, announces the appointment of Al Hoch as senior vice president of sales and marketing. Hoch will be responsible for business development and management of LED's independent manufacturer's representative network as well as leading the marketing efforts to re-brand the company, as well as marketing to and interacting with the specification community, representatives, distributors, contractors and end users.

Hoch joins LED with more than 20 years experience in the lighting industry. Past roles have included eastern region sales manager with The Light Edge, national brand sales manager with AAL, national sales and marketing manager at Hinkley Lightings' architectural site lighting and afterhours landscape divisions, as an independent lighting sales agent in Northern Ohio, and in electrical distribution. He will be based in Ohio.

Hoch holds a bachelor of science in business administration from the University of Texas. He is also a member of Illuminating Engineering Society of North America (IESNA), American Institute of Architects (AIA), American Society of Landscape Architects (ASLA), National Association of Home Builders (NAHB), and the US Green Building Council (USGBC).

Company president and founder Lynn commented, "Al is a key element in our sales and marketing strategy. His knowledge of the market, relationships in the industry, and his vision for new product development, will help us meet the needs of our customers, how they view us, and interact with us. As a forward thinking company with an extensive tradition in the lighting world, it is vitally important that our customer view us in this way."

Hoch added "It's not often that things just click from day one. Janie and I share the same vision for success for the company. I look forward to this exciting opportunity. I know our customers and agents will see our new marketing efforts immediately."

"Al will enhance not only our marketing efforts," adds Lynn "but also our aggressive new product launch that will begin in early 2014."