Theatrixx Appoints Joe Lapchick Director of US Sales

	Joe Lapchick, Theatrixx

Jacques Tessier, president of Theatrixx Technologies Inc., welcomes Joseph Lapchick as the company's new US director of sales.

"We are very pleased to welcome Joe in our organization. He is well known and respected in the industry and he is one of the most experienced representatives available. Joe's dedication for customer service, understanding of customer's needs, and experience in the LED field will be a strong asset in our will to distinguish ourselves as a new key player in the United States market."

Lapchick has more than ten years experience representing video LED products, and is excited to be joining the Theatrixx team.

"My goal is to help Theatrixx make a successful entry into the huge US market. At +2,500 panels, xVision is already by far the new standard for touring-grade LED panels in Canada. But based on this incredible response from the Canadian market I now know there is also a huge and immediate place for xVision within the United States' highest profile events, broadcast, and touring."

"Jacques and his team have built an excellent reputation for offering only really well engineered products, being able to provide knowledgeable technical support, and delivering the best 'touring grade' customer service in the industry. Theatrixx is exactly the kind of supplier my clients have been looking for and I can't wait to introduce them to all the new products."

Lapchick will remain based in Orlando, Florida while developing Theatrixx' US rental, staging, and touring customer network nationally. He can be reached at (407) 353-6377 or jlapchick@theatrixx.com.