Registration Open for NSCA's Integration Business Survival Conference in AnnapolisNSCA announces that registration is officially open for its Integration Business Survival Conference & Technology Showcase in Annapolis, Maryland, on October 22. The information and advice presented at this one-day conference is based on feedback from NSCA members, as well as the systems integration community, gathered through online surveys and requests for suggestions. The conference kicks off with a panel discussion focused on one of the industry's biggest challenges: How to combat commoditization of the industry. Led by NSCA executive director Chuck Wilson, this general session features panelists from AVI-SPL, Advance Technology, and Human Circuit, who will all share advice on how to continually succeed at selling an integration firm's value in spite of plug-and-play, turnkey products. Harman and Solutions360 will also explain how manufacturers have been impacted by this industry shift. The Integration Business Survival Conference now offers three tracks for specific staff roles: Sales
• Stand out from the sales competition
• Put a strategic account plan to work
• New rules of customer engagement
• Develop content and social media strategies that work Finance
• Stop overlooking these tax credits
• Unique cost-saving measures to achieve greater profits
• The most valuable metrics to measure
• Build partnerships to improve finances Project Management/Operations
• Create an efficient service department
• Deal with scope creep effectively
• Project planning and scheduling for success
• Managing RMR on the back end The conference also offers technical training with technology-focused sessions on topics such as designing MNEC systems and understanding the newest trends in high-definition audio. A technology showcase features exhibits and a chance to network with manufacturers and organizations such as Harman, Lencore Acoustics, MSE Audio, Solutions360, West Penn Wire, and more. "This event is one that every integration firm can benefit from," says Wilson. "The workshops were designed to appeal to specific departments within integration firms so that multiple people from one organization can attend and learn how to perform well in their respective roles." Registration for the one-day event is $99 for NSCA members and $199 for non-members. Registration includes access to the technology showcase, manufacturer training, business education, general sessions, and all networking events. For more information about the sessions, registration, or sponsorships, contact NSCA at 800.446.6722 or visit the URL below. 
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