Robe BMFL World Tour AnnouncedThe global launch of the anticipated new lighting fixture from Robe -- the Bright Multi-Functional Luminaire -- BMFL -- took place yesterday via a worldwide multi-lingual video broadcast across three time zones. Watched by nearly 11,000 people who pre-registered on the special Robe Premiere launch website, complete with a technical delay due to a flood of last minute requests in Europe, the broadcast took place and showed Robe's CEO Josef Valchar introducing the brand new 1700W BMFL Spot. The BMFL is a unique signature luminaire with a host of innovative features designed -- what the company says is a real game-changer for the moving light industry. The BMFL is massively bright, lightweight for its intensity, and incredible versatility and is the result of three years development in close communication with some of the world's leading lighting designers, directors, programmers, and operators as well as rental company owners, project managers, and account handlers. "I think it's the best fixture we have ever made," declares Valchar. The BMFL world tour kicks off with three days at Robe's global headquarters in Valmez, Czech Republic, four key cities in the US -- Las Vegas, Los Angeles, Chicago, and Washington D.C. -- together with Manchester in the UK. The second week sees the BMFL world tour visit New York, London, Dubai, Cape Town, Johannesburg, Tel Aviv, Nashville, Meerhout (Belgium), Alphen aan den Rijn (Netherlands), Dallas, Rome, Moscow, Brisbane, and Melbourne. By December, the BMFL world tour will have visited over 60 countries on all continents and the company says thousands of interested parties will have seen and experienced this amazing product close up and in depth. Meantime, the bright and dynamic BMFL Spot fixture has been impressing everyone who has seen it during the late summer, appearing at some high-profile events. The largest two references, each with 64 BMFL Spots, were the Opening and Closing Ceremonies of the 2014 Commonwealth Games in Glasgow, where lighting designer Tim Routledge's vibrant design, according to the company, really put the fixture through its paces, with spectacular results and much positive feedback. Meanwhile, lighting designer Tom Kenny debuted the BMFL Spot in the US on the 2014 Teen Choice Awards in Los Angeles, where it is reported 52 fixtures on his rig produced more stunning results to the delight of all. The events also included two major EDM extravaganzas -- for the launch of David Guetta's new live show at Global Gathering with lighting designer Jonathan "Leggy" Armstrong in the UK, and in Arena 13 (hosted by Pussy lounge and other leading club concepts) at the Tomorrowland experience in Belgium with lighting designer Kristof Van Mensel. BMFL world tour 2014 US locations:
September 3 - Las Vegas, Nevada
September 4 - Los Angeles, California
September 4 - Chicago, Illinois
September 5 - Los Angeles, California
September 5 - Washington D.C.
September 9 - Nashville, Tennessee
September 10 - Nashville, Tennessee
September 11 - Nashville, Tennessee
September 11 - Dallas, Texas
September 16 - New York City, New York
September 23 - Cooper City, Florida
September 24 - Cooper City, Florida The BMFL World Tour 2014 will continue in other locations around the globe. For more information, please check www.robepremiere.com or click the URL below. 
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