Fulcrum Welcomes Chaz Goodman as Marketing Manager Fulcrum Acoustic, LLC welcomes Chaz Goodman to the team as the new marketing manager. Goodman will focus on expanding the online presence for Fulcrum Acoustic and will serve as the media contact going forward. He joins Fulcrum from the non-profit world, most recently as the communications manager for Volunteers of America Upstate New York, where he designed and implemented a comprehensive communications plan to increase brand visibility and help the organization adapt to fit a changing digital landscape. Prior to that, Goodman worked in development at the Museum of Contemporary Art in Chicago where he learned the value of targeted marketing to achieve fundraising goals. "We are excited to bring Chaz on board," says Stephen Siegel, president and co-founder of Fulcrum Acoustic. "It's important that we focus resources into content creation for electronic media. Chaz's experience as a musician and content developer makes him a great fit." "It can be difficult to capture attention when your audience is constantly over-stimulated with the sheer amount of information online," says Goodman. "Fortunately, I'm in a good position because Fulcrum Acoustic has such a novel product line. I am thrilled to have the opportunity to work for such an innovative company." Goodman will be based out of Fulcrum's office in Rochester, New York. He can be reached at 585-484-1198 or chaz@fulcrum-acoustic.com. 
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