Creative Technology The North American International Auto Show Prospects are looking bright for the automotive industry as seen at the North American International Auto Show (NAIAS) held in Detroit, January 10-23. Major car manufacturers such as Audi, Bentley, BMW/MINI, Ford Motor Company, Hyundai, Jaguar, Kia, Lexus, Lincoln, Toyota and Volkswagen were present in full force and all relied on Creative Technology's extensive experience and inventory of high-end audio, and video and LED equipment to show off their wares. Operating worldwide, the Creative Technology Group was called upon to provide over 2,100 panels of high-resolution LED, 40 DLP and HD Projectors, dozens of flypacks and broadcast/HD cameras for its clients in Detroit. This year alone, the CT audio department provided multiple packages with over 325 audio loudspeakers that carried a range of music, sound effects, and narration in the booths and at press events. After several weeks of preparation CT teams from Germany Europe and the US, more than 150 technical staff members descended upon Cobo Hall. Technical experts from the video, audio, broadcast, and multimedia sectors provided continuous service and support for exhibition stands, international press conferences and media events. 
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