Avid Strengthens US Media Market Distribution Through Adistec Partnership

Avid Technology, Inc. announces the expansion of its distribution agreement with Adistec Corp. into the US market for audio and video content production technologies. Since initiating their partnership last year in support of business in Latin America, Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance and other business processes, keeping Avid on pace with demand for its content creation and management products across television, film, music, and education in that region, the company says.

Adistec is a value-added distributor of datacenter, networking, and security solutions, specializing in the discrete business and technology requirements that vary widely from country to country. Adistec complements its product portfolio with cloud services running in several proprietary datacenters, as well as extensive consulting and educational services. Many media, IT and networking companies, including Fortune 1,000 brands, rely on Adistec to extend their market reach and ensure customer delivery.

Avid's chief revenue officer Tom Cordiner says, "Avid initially brought Adistec on board to accelerate our collaboration with our numerous strategic partners to make them more successful in serving their local markets. Our progress with Adistec in Latin America has been very encouraging and we look forward to extending the benefit of this alliance to Avid's U.S. partner network and clients."

Adistec president Fabian Sperman says, "We're pleased to have earned the trust of Avid and its partner network, who have built an unparalleled, loyal customer base. We're eager to get behind the brand in the US and add their success here."

Avid and Adistec co-hosted their first annual LATAM Summit, welcoming sales distribution partners from across region to explore the wide range of Avid product innovations, from subscription and cloud-based content creation tools and platforms to integrated solutions for media storage and management.

Avid and Adistec collaborate on customer education activities including tutorials and networking events for the professional media community in cities throughout the Americas, including Miami where Adistec runs an Avid NEXIS media storage system in its data center and headquarters. Upcoming event themes include immersive audio production with the Pro Tools digital audio workstation, and remote collaboration in video post-production with Avid NEXIS | EDGE. Follow Avid's LATAM social channels instagram.com/avidlatam, twitter.com/avid_ESP, and twitter.com/avid_POR for updates about upcoming events.