CODA Audio UK Appoints Scott Fraser as Technical Sales Manger

	Scott Fraser, CODA Audio UK

CODA Audio UK, the newly-created, wholly-owned subsidiary of CODA Audio International, announces the recruitment of Scott Fraser to the position of technical sales manager. Fraser is a vastly experienced audio professional, who has worked across the industry in a number of high level roles. An expert in audio networking, DSP programming, and acoustic modeling, he is also a very experienced sound engineer, system designer, and project manager. His work with RG Jones, Yamaha, and Autograph in locations as diverse as Glastonbury Pyramid Stage, Westminster Abbey, and the Sir George Martin Hall in Monserrat, speaks for itself. In recent years, Fraser has travelled the world as an in-demand freelancer, commissioning a variety of AV projects but when CODA Audio UK's managing director, Rich Rowley contacted him, the opportunity to become involved in a groundbreaking project was irresistible.

"I've known Rich for a long time and we've crossed paths on many occasions over the years. When he contacted me about getting involved with CODA, I was all ears. It must have been five years ago that I first heard a CODA speaker, I think it might have been a monitor being put through its paces when I was working at Amber Sound. I remember going down stairs to take closer account and being struck by how good it sounded. Scroll forward to the present and after meeting Rich, then going over to Hannover to look at things in more depth, it took no time at all to realize that these are extraordinary products. As technical sales manager, my role will be open up new routes to the UK market, engaging with a wide range of stakeholders, including consultants, specifiers, designers, and engineers, as well as the traditional 'buyers.' Opportunities to be involved with something genuinely game-changing are extremely rare and I'm really pleased to be on board."

Welcoming Fraser to the company, managing director of CODA Audio UK, Rowley is in no doubt that he has got the right man for the job: "Scott is someone whose reputation as a top practitioner in the industry is well deserved. He combines the know-how and hands-on qualities of the most highly qualified engineer with proven sales and marketing skills -- put simply, he knows his way around every business and technical aspect of professional audio. In recent times CODA Audio has assembled the services of some formidable international talent and Scott fits that bill perfectly. With Steve Norman already in position we're creating a real A-Team here at CODA Audio UK and I'm excited to have someone of Scott's caliber on board, helping to drive CODA Audio further and higher."