ADJ Lighting Hires Raul Resendiz as Product Specialist

	Raul Resendiz, ADJ

The ADJ Group of Companies announces the appointment of MI veteran, Raul Resendiz, as product specialist for ADJ Lighting. Rescendiz will work directly with company staff, dealers, and end users with ADJ's growing line of technical products in ADJ Products, American Audio, and Accu-Cable.

Southern California native, Raul Resendiz, has been in the MI industry nearly two decades in roles as technical specialist, field trainer, and sales manager at Guitar Center, M-Audio, PreSonus, and most recently at Roland USA. Not only does Resendiz know the technical side of the audio business, but he's also immersed himself in DMX lighting programming and installation. With his vast knowledge of audio and lighting, Resendiz is excited to take on new heights in AVL at ADJ Lighting.

"I'm a total gear head," admits, Resendiz. "I'm passionate about current and emerging audio, video, and lighting technologies. I've used ADJ Lighting gear for years, so working here is a natural fit for me. I love learning about new gear and then teaching others how it can enhance their business."

Resendiz's primary responsibilities will be to work hand-in-hand with ADJ's sales and R&D departments to help train staff members, regional representatives, authorized dealers, designers, and end users about ADJ's emerging technologies in video walls, moving heads, and stage lighting. He will attend trade shows, ADJ Road Tours, retail stores, and other educational forums offering technical training.

ADJ USA's national sales manager, Alfred Gonzales is pleased to have Resendiz join the ADJ family. "I'm excited to have the caliber of talent that Resendiz brings with his two decades of technical experience. He will be a huge addition to our team as he educates lighting users about ADJ's growing range of products; specifically with our expansion in the categories of video walls, moving heads, and stage lighting."

Resendiz joined the ADJ team on Tuesday, September 11, 2018. He will be on hand at the company's booth at LDI 2018 in Las Vegas, Nevada from October 19 - 21, 2018. If you will be attending LDI, please stop by the ADJ booth and say hello to Raul Resendiz.