Harman Professional Solutions Appoints Magnelusa as Pro Audio Distribution Partners in PortugalHarman Professional Solutions announces a new partnership with Magnelusa Electronica, SA for audio distribution in Portugal. Magnelusa Electronica will take responsibility for JBL Professional, Crown, Soundcraft, BSS, Lexicon, and dbx branded products. Effective April 1, 2024, Magnelusa Electronica will take over the sales and services of all Harman Professional Solutions audio brands in Portugal from Midwich Portugal. "I am delighted to see the development of this partnership in Portugal," says Mark Bailey, director of audio, EMEA, Harman Professional Solutions. "Leveraging Magnelusa's current presence in the Portuguese market with our Harman consumer lifestyle brands and combining this with the strength of the Harman Pro portfolio, provides a unique opportunity across retail, installation and touring." Midwich Portugal will continue to supply Harman Professional products through March 30, 2024. Harman Professional says it thanks Midwich Portugal for many years of hard work and dedication to its brands in Portugal. This change will not affect ongoing business in the Spanish market.
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