Martin Audio Expands Presence in Asia

	PT Goshen

Generation AV, the company that represents Martin Audio in the APAC countries, has appointed a pair of new distributors to target key markets in Asia. PT Goshen Swara Indonesia has become the exclusive distributor for Indonesia, while Guangzhou Guidance AV Technology Ltd Co will add to Martin Audio's distribution network in China.

Headquartered in Jakarta, PT Goshen is a well-established distribution company, with representation right across the country. "They are a great fit for Martin Audio as they cover all the vertical markets we work in -- from touring/rental to all the installation markets," explained Generation AV founder Dave McKinney. "PT Goshen's managing director, Cunario Suriya leads a terrific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force. They have a highly capable technical team that will be able to provide product and system training to all our dealers and customers."

Martin Audio already enjoys a strong brand reputation and exposure within the country's entertainment markets, and PT Goshen's goal will be to focus on expansion into other key vertical markets -- from house of worship and live production through to corporate and education -- as well as growing the foothold in entertainment.

"We are excited about what might be achieved together to ensure more engineers and users can experience the latest Martin Audio products and technology," McKinney continued. "PT Goshen are a great partner, with an incredible customer-focused attitude, which fits perfectly with the Martin Audio culture and it is a great testament to the new cooperation that they have been able to get the new acquisition up and running while in lockdown."

"It is a privilege to add the Martin Audio brand to our portfolio as it complements our other distributed brands," responded Cunario Suriya. "This will now enable us to offer full, end-to-end systems to our customers."

The changes in China mean that existing distributor, Sino Hui Feng, will continue to handle the entertainment market, under which Martin Audio has achieved great success in some of the leading nightclubs across the country. As of June 1, 2020, they will be joined by Guangzhou Guidance AV Technology Ltd Co which will be responsible for developing many new market opportunities on top of existing Martin Audio foundation in China, including the Hong Kong and Macau territories.

Guangzhou Guidance is a newly established professional audio company, with headquarters in Guangzhou, led by general manager, Xu (Rico) Ruixian. "The members of the new Guangzhou Guidance team have a long history in the Chinese audio industry and the company has quickly established its dealer network across the country, with a strong support network in place," said McKinney. "Martin Audio already has a great brand name in China, and with a great distributor like Guangzhou Guidance AV Technology now partnering with us, we feel confident Martin Audio will be more accessible to more customers across the country."

"With the latest product releases from Martin Audio -- such as Blackline XP, the expanded Adorn Series, and of course the new Wavefront Precision WPS Series -- we are now set up to show and demonstrate these products to all regions of China," added Xu Ruixian. "We look forward to getting these in front of customers as soon as possible and are relishing the opportunity to promote this famous brand in China."

"In an ever-changing market such as China, where we constantly need to adapt and change in order to progress, we feel we now have the perfect structure to support our Martin Audio customers in all markets," reflects McKinney. "We are thankful to have two such great partners looking after our interests."

"China remains an important market for Martin Audio, while Indonesia offers the opportunity for growth," concludes Martin Audio managing director Dom Harter. "With the breadth of our portfolio it's important that we can maximize sales across vertical markets. The addition of Guangzhou Guidance and PT Goshen is a reflection of that strategy and we have great confidence in both companies."

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