PixelFLEX and Reflect Partner for Two Unique Trade Show Experiences

	Digital Signage Expo

The world's largest trade show dedicated exclusively to showcasing digital display and interactive technologies is DSE (Digital Signage Expo). The annual show features over 200 exhibitors and gives key decision-makers the opportunity to experience all the latest technology in one location. To attract attention on a crowded trade show floor, exhibitors at the show must utilize innovative digital displays themselves to create an eye-catching trade show environment. At the 2017 expo, digital media solution provider Reflect needed a dynamic display for their booth entrance, so they enlisted the assistance of Nashville-based PixelFLEX and chose FLEXLite II 3.9mm LED video to help capture the attention of those in attendance.

"Over the years at DSE we've seen tremendous growth in the digital technologies on display," began Tracie Wilbanks, Reflect's vice president of marketing. "This year, we decided to include LED video in our booth design to creatively showcase our market position as a turn-key provider of creative digital solutions and to help announce our new Reflect AdLogic ad trafficking software. With these objectives in mind, we needed a high-resolution display technology that would attract people to our booth on a crowded show floor. The FLEXLite II LED display was the ideal solution."

FLEXLite II is the next generation of the FLEXLite Series of LED panels from the award-winning LED video manufacturer PixelFLEX. Available in 500mm x 500mm or 500mm x 1000mm panel sizes, the FLEXLite II offers resolutions from 2.6mm - 6.25mm pixel pitch, and its die-cast aluminum frame provides durability, quick installation, and modular construction for ease of maintenance.

"Digital signage is definitely the fastest growing segment in the AV industry," added Chas Thornhill, CTS, Reflect's senior systems engineer. "The market is growing beyond the traditional, single-screen digital experiences to include more complex applications utilizing interactive applications, multi-screen, large format displays, and much more LED."

Wilbanks continued, "In today's market, digital media is a common theme. Technology, marketing, and IT managers are under pressure to do it right. In the past, digital signage meant simply hanging a screen, but today, focused strategy, measurement, and optimization are needed to maximize the value and effectiveness of digital media networks. A key part of our strategy is matching the display technology to the opportunity."

While the 2017 DSE was taking place inside the Las Vegas Convention Center, the GlobalShop trade show was happening simultaneously inside the Mandalay Bay Convention Center. With PixelFLEX on site to showcase their LED video technologies to the retail industry, Reflect and PixelFLEX continued their successful technology partnership with the implementation of an interactive touch screen application.

"We developed an interactive video on demand application using two BrightSign media players for the PixelFLEX trade show booth," explained Thornhill. "This custom touch screen application allowed attendees to easily launch video content specific to retail, restaurant, or sports arena verticals."

"Over the last few years, we have seen a significant investment in LED video and control technologies from retail professionals and commercial designers around the world," stated David Venus, PixelFLEX director of marketing. "By using the interactive application created by Reflect, guests at our booth could quickly identify the LED video technology solutions ideal for their designs and applications, and it was our great relationship with Reflect that made the visually engaging display possible."

The LED industry experiences continuous technological advancements while the cost to deploy LED is declining. Once viewed as an overly-expensive branding solution, digital media networks have now become an affordable and viable marketing platform for multiple industries.

"LED displays, media player technology, and content management systems have begun to mature. As the overall solutions become more affordable, more companies are deploying comprehensive digital media networks," concluded Thornhill. "Not long ago, LED display experiences were isolated and expensive, but with the development of products like FLEXLite II from PixelFLEX, the overall cost is now comparable to LCD video walls. That allows us to deploy them in a broader range of opportunities with far better results than LCD."