Lighthouse LED Video Screens at Chrysler's "Dealership of the Future"

Custom-designed Lighthouse LED video screens introduce a new fixture on the Los Angeles skyline: Motor Village, Chrysler's "dealership of the future." Motor Village is a prototype, multi-floor, multi-brand dealership rising just blocks from the Los Angeles Convention Center, the Staples Center arena, and the L.A. Live sports and entertainment district in downtown Los Angeles.

Built to the architect's specifications, with A/V and design consulting by Anthony James Partners, three uniquely-curved LED video screens rise from the focal point of the dealership -- a five-story glass tower -- and reach out to the I-110, a downtown freeway carrying over 350,000 drivers past the dealership each day. Each screen is nearly 17' wide and 10' high, with curvature matching that of the unique building.

"The project was a chance to work with a top-notch design team and one of the world's leading automakers," said Ed Whitaker, Lighthouse Jumbovision NASA director of sales. "The finished project is a showcase for not only Chrysler's vision, but for an aspect of Lighthouse's custom capabilities."

"The Los Angeles Motor Village goes above and beyond the traditional Chrysler Group dealership," said Peter Grady, Chrysler Group's vice president of network development and fleet. "This dealership creates a presence both inside and out. Our customers will experience our brands in unique salons that reflect each brand's identity and character."

Major elements of that presence are the trio of curved Lighthouse LED video screens. Beginning with Lighthouse Pi7-ER 7mm LED panels (7mm pitch), the panels were custom-curved to the architect's specifications. For over a third of a million motorists per day, they are the introduction to Chrysler's evolution.

"Lighthouse is excited to contribute to the Motor Village of Los Angeles," added Whitaker. "In many ways the renovated building, which once housed a Pierce-Arrow dealership in the 1920s, is a symbol of the reinvention of Chrysler. Contributing to the next iteration of an American icon with a completely custom product is yet another example of Lighthouse's commitment to our American presence."