DPA Microphones Opens New China Office

Following a record year for sales in the Asia and Pacific regions, DPA Microphones hopes to continue its success by opening a new regional office in Hong Kong, China. Headed by Ken Kimura, DPA APAC general manager, the new office signals DPA's commitment to its partners and customers by acting as a hub for sales, marketing, and after-sales service.

The office will also enable the company to expand its sales network and develop new business channels in market sectors. The hope is to bring the benefits of DPA's high-quality microphone technology and products to customers who have not yet discovered its offerings.

Kimura, who was previously based in Shanghai, says, "Establishing our new office in Hong Kong makes sound economic and geographic sense. By basing our office here, we can significantly expand our reach and visibility within the entire region, thereby aiming our ambitions much higher."

During the last trading year, DPA's sales have been on the increase in virtually every APAC country, with some showing growth as high as 40 percent. This incredible success has been achieved by DPA developing strong partnerships with its distributors and dealers in order to fully support customers.

"The increased consciousness of good quality in the Asian markets, combined with our ability to develop fantastic products, has resulted in our huge success in this region," adds Christian Poulsen, CEO of DPA Microphones. "To continue this trend, we are taking the next step by establishing this office to further support our sales partners and encourage their commitment to the brand. This support will be delivered in a variety of ways, including listening to our partners' needs and implementing specific activities such as customer events." The company's extensive product range encompasses many other industry areas including broadcast, film, theater, installation, conferencing, and security.

"The breadth and depth of our product range is really quite staggering and gives us plenty of scope to develop our customer base around the world," continues Kimura. "The APAC region is no exception. There are many applications for our technology that have yet to be explored, and our aim is to be highly visible so that we can make the most of these new business opportunities."

DPA plans to supplement its existing team in Hong Kong with new sales staff and is interested in hearing from any suitable candidates. For more information, please contact Ken Kimura at kek@dpamicrophones.com.