Alcons Commits to India Office

Dutch manufacturers of audio solutions, Alcons Audio has opened a direct office presence in India, offering customers full factory support. Alcons will be operating out of Mumbai and Bangalore initially, with expansion planned to other cities in the near future.

"Alcons is installing systems around the world and it was high time we entered an important market like India," says co-founder and managing director Tom Back. "Having successfully established our American presence, India is the next step. It is an important growth market -- like Brazil, China, US, and Europe -- and since we didn't have a distribution presence here we have set up a direct office."

"A quality brand like Alcons requires direct factory support so that we can give reliable and sustainable technical advice and customer support," says Alcons Audio India managing director John-Paul Douma. "It is a commitment to our brand and to India, saying: we're here and we're here to stay."

The initial hires for the Alcons India team include sound professionals Dhaval Mastakar, sales manager, and Amesh Sharma, technical support manager, both previously of Harman. Akshata Sirsikar, who has a background in the Indian music industry, completes the team as head of marketing.

Alcons made its entry into the Indian market in 2011 at the PALM Expo. Now in 2012, Alcons Audio has officially established Alcons Audio India Pvt Ltd.

Aiding Alcons is its proprietary pro-ribbon transducer technology, which according to the company promises high fidelity sound at high sound pressure levels, and a loud and clear audio experience.

"Apart from being a growth market, India has a rich cinema tradition and we have the optimal products for this," says Back. "Developments like 3D and digital cinema have enhanced the cinematic experience and Alcons' Cinemarray cinema systems generate a sound quality equally superior," he added. "Together they create a whole new level of cinematic experience."

Alcons Audio will be participating at the PALM Expo in Mumbai, May 31-June 2, in booth I29 - 36. Tom Back will also be conducting a seminar on "The Sound Characteristics of the Pro Ribbon Driver" during the PALM Expo on June 1, in the PALM Conference Hall, mezzanine floor at Hall No. 1.