FiberPlex Appoints Sales Force & Associates to Represent its Fiber Optic Line

With copper cabling now giving way to fiber optic strands to solve the high-bandwidth issues of today's AV systems, fiber optic technology manufacturer FiberPlex Technologies recently signed on manufacturing rep firm Sales Force & Associates, of Hollywood, Florida, to represent its line to the AVL industry in Florida and the Caribbean.

"It's all going to fiber," commented Frank Woolf, digital systems specialist with Sales Force & Associates, an AV firm in the pro audio, lighting, and video industry. "When you see the issues of copper being simply resolved (by fiber) in an elegant, way more efficient feature-rich fiber system, it's hard to then hold your head high and recommend a copper solution," he added.

The firm services every facet of the AVL industry, including designers, installers, and integrators as well as production houses, rental studios, and retail stores. Its customer base includes Disney World, Universal Studios, Carnival Cruise lines, among other high profile names. Adding FiberPlex' LightViper and myriad of other fiber optic transport systems to its AVL line card, along with FiberPlex design and support, gives Sales Force & Associates the technology needed to bypass many of the issues that come with getting large video and audio streams from place to place.

"The prices of copper solutions are going up and many of the fiber solutions are coming down in price. Regardless of price, you just can't do with copper what you can easily do with a FiberPlex fiber solution," said Woolf.

"We're experiencing demand for fiber optic products now more so than ever because of that cost factor, yes, but also because there's just no other way to meet the delivery requirements of big data," agreed Kyle Rosenbloom, eastern regional client relations executive for FiberPlex. "As demand for fiber increases, it's companies like Sales Force & Associates that will ensure that it is installed and integrated with the systems and products needed to make it truly useful to our customer base of AV integrators," added Rosenbloom.

FiberPlex has signed on almost 15 local reps in recent months in order to keep up with demand the company says.