Theatre DNA Acquires Victor Gotesman Performing Arts Planning The Los Angeles-based consultancy Theatre DNA has acquired the firm Victor Goesman Performing Arts Planning, also based in LA. "We couldn't be more excited about this new milestone for our firm," says Michael Ferguson, co-founder. "We have a longstanding history of working with Victor Gotesman on feasibility studies and have enjoyed his collaborative spirit in helping communities develop cultural spaces. With this new partnership, we can better serve our clients at any stage in their venue's life cycle." In a statement, TheatreDNA says, "The acquisition of VGPAP will allow our firm to expand its current offerings of feasibility studies and organizational assessment projects. Service capabilities will now include market analysis, utilization planning, community engagement, operational reviews, financial forecasting, strategic business planning, and feasibility studies among others." The team leading this expansion includes TheatreDNA co-founder, Benton Delinger ASTC, veteran theatre consultant who recently led venue operations for the opening of India's first commercial performing arts center, the Nita Mukesh Ambani Cultural Centre in Mumbai; Alex Hargis CMP/CVP, a former venue management executive at the Coppell Arts Center and the AT&T Performing Arts Center in Dallas, Texas; and Victor Gotesman. "We believe the best consulting teams have experience in three key areas: designing performance spaces, building cultural facilities, and understanding the day-to-day operations that come with running them," Delinger says. "There's no one that knows this to be truer than Victor, whose contribution to the performing arts industry is unparalleled. We are grateful for his continued support as we look to build upon his legacy of work." "I have been in this business for a long time -- working with Michael and Benton -- and I'm happy to see it come full circle with this new partnership," says Gotesman, founder of VGPAP. "I am thankful for having the opportunity to help guide the next generation of consultants and to witness how TheatreDNA can build upon this body of work." Highlighted projects previously conducted by the two firms include: City of Mission Viejo (California) feasibility study; the City of Hoover (Alabama) feasibility study; Lincoln Center for the Performing Arts (New York City) redevelopment master plan; Cerritos Center for the Performing Arts (Cerritos, California) business operations and management; the Colburn School (Los Angeles, California) expansion feasibility and operational planning; City of Denver -- arts and venues operational planning; and the Regional Kansas City Arts Center feasibility study. 
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