ER Productions Sets New Guinness World Record Title for Largest Laser Show with 314-laser Display at LDI

ER Productions has achieved the Guinness World Records title for the Largest Laser Show with a spectacular display at LDI in Las Vegas.

In celebration of its tenth anniversary, laser specialist ER Productions held the 30-minute laser showcase on November 18 that culminated in a seven-minute record-breaking finale that incorporated 314 individual laser fixtures. An adjudicator from Guinness World Records was present to confirm the world record-breaking achievement.

Guinness World Records official adjudicator Sofia Greenacre says: "I'm pleased to confirm that ER Productions did indeed manage to set a new Guinness World Records title for the Largest Laser Show, which now stands at 314 lasers. My congratulations go out to all those who took part."

Over 13 US tons (12 UK tonnes) of equipment valued at approximately USD $3.5 million (GBP £2.6 million) -- including 11km of cable -- was used during the show, which was held at the Las Vegas Convention Center. Due to its proximity to the McCarran International Airport, a 100m x 15m termination wall was erected to ensure that no lasers affected aircraft using the popular airport. During the final and crucial seven-minute closing sequence, an enormous 1,377W of laser power lit up the Nevada skyline.

The laser show took weeks to design and 72 hours to set up for the world record attempt. Laser fixtures from ER Productions US base in Las Vegas were used to beat the unofficial world-record set by the company back in 2016.

In the past decade, award-winning laser company ER Productions has designed laser systems and shows for clients across the events, advertising, television, and music industries with recent clients including Calvin Harris, America's Got Talent, Chemical Brothers, The X Factor, Metallica, Jaguar Land Rover, Katy Perry and former One Direction singer Zayn Malik.

Ryan Hagan, co-founder of ER Productions, says: "We are delighted to celebrate our tenth anniversary with such an incredible laser show and by making our way into the Guinness World Records books. We've worked with many fantastic companies, events, and performers throughout the years but creating such a memorable showcase, that celebrates all we have achieved in the laser industry, has been a real highlight."

Marc Webber, co-founder of ER Productions comments, "It's an incredibly proud moment for the entire ER Productions team and for me, a decade since founding the company. As the home of our US headquarters, Las Vegas is a special place for us and now it will hold even greater significance in what we hope will be a long future designing and supplying innovative laser solutions."

ER's Andrew Turner, who designed the show with Lawrence Wright, general manager of ER Productions US, comments: "We were lucky enough to have three fantastic stage structures courtesy of AG Productions to rig lasers to, which helped us increase the fixture numbers exponentially. From a design perspective, the music was key. As a company, we've worked with so many great artists across a wide range of music genres -- we wanted to incorporate a variety of programming techniques into the design to illustrate how lasers can be used in different contexts."

Turner and Wright used a combination of ER's proprietary lasers in the show, which included blue Burstbox fixtures, Beambursts, BB3s and Laserblades. The rig was completed with some of the company's newly-launched fixtures, including Storm, Lynx and Kinekt units, which were brought to market in 2017. The show was controlled centrally from front-of-house using three Road Hog 4 consoles and Beyond laser software.

David Johnson, managing director of LDI, concludes "We were very excited to be part of this historic event. It is not often that you can host an official Guinness World Records title attempt with an award-winning laser production company. We know that people will be talking about this experience for years to come."

For a behind the scenes video of the laser show, click here: https://vimeo.com/243593575/a01d086409