SGM's G-Spot Passes the Fountain Test at Prolight + Sound 2013

	Peter Johansen subjects SGm's G-Spot to the water test at Prolight + Sound.

SGM used Frankfurt's Prolight + Sound to demonstrate the growth it has experienced since coming under Peter Johansen's ownership just over a year ago.

The company says the booth was busy with visitors wanting to be among the first to witness the global launch of the new IP65-rated G-Spot, and make sure it lived up to its claim of superior optics and weather-resistant body. A constant stream of water splashing across the chassis left no-one in any doubt.

But equally important, the company notes SGM has built up a family of loyal and highly-motivated resellers during the intervening period and the company CEO was able to welcome partners from across the world to a pre-show dinner, awards presentation, and distributor conference, so they were ready when the curtains were raised on the opening day.

Word about the IP65-rated sealed, multi-environmental unit, which the company says is the brightest in the market, and the interest was reflected in the attendance.

Johansen, made sure everybody saw what they came for -- with a tangible demonstration of the G-Spot's IP65 rating.

By purchasing the SGM brand in 2012 and relocating the entire set-up from Italy to Denmark, Johansen embarked on a mission; to rebrand the lighting company into an industry heavyweight. His philosophy is simple. "There was really no point in copying what others have already done -- that won't put you in the lead. My focus is always on ways of making the impossible possible. This way you not only meet the needs of the market, you create new needs people didn't even know they had in the first place!"

Johansen shared recent contract wins for the company's strobes -- presently out in large quantities on tours by Pink, Taylor Swift, and Beyoncé (and shortly with Rammstein) -- he also announced that G-Spot was in the process of being specified.

But the overriding memory for visitors was that throughout the entire show SGM had the G-Spot placed in a huge fish tank at the SGM booth allowing visitors to do their own hands-on IP65 test by pouring water on the moving head.