Major Expansion of Solotech's Online Store in the US with the Addition of PSSL.com Philip Giffard, president, global sales and systems integration, Solotech, announces that the company is launching its expanded US Online Store, following the addition of ProSound and Stage Lighting. PSSL is a renowned Californian company for over 40 years now and is one of the largest and most respected sources of professional audio and lighting equipment in the US. This initiative is perfectly aligned with Solotech's digital strategy and vision, the company says -- to further expand its e-commerce global reach and provide a single source for pro AV and entertainment technology to customers worldwide. The combination of PSSL's expertise and impressive inventory and Solotech's US Online Store brings customers' shopping experience to a whole new level as they now access the single e-destination for world-class AV and entertainment technology. Giffard explains: "Solotech's strategy and strength is all about diversification, especially in this post-COVID era. To maintain our competitive advantage and leadership position, we make sure we offer customers what they want, wherever they are: an opportunity to easily find online high-quality AV products and services. On a single platform they can access a massive array of new/used equipment, exclusive brands, complementary services, multi-expertise for all needs, trendy gear, amazing deals, etc. This alliance with PSSL simply means customers get the best of both worlds and from companies that are known for their ability to deliver at all times!" Dave Rice of PSSL adds: "Solotech is a unique company with a compelling service offering and great people. The addition of PSSL brings an exponential expansion and numerous cross-selling opportunities. Both PSSL and Solotech's customers can benefit from the complimentary tribal knowledge and distinct service offerings each company and their teams possess. PSSL brings e-commerce experience to Solotech's US Online Store, and Solotech brings substantive financial backing; broad and upmarket product offering; powerful vendor relationships; a worldwide network of systems' engineers and production professionals." This large-scale e-commerce platform and greater offering targets all markets, as PSSL and Solotech can undertake and service any project across the globe, including businesses, big and small, houses of worship, government, nightclubs, military bases and major theme parks. 
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