ROE Visual Takes Over Colombia's Biggest Concerts with Linea Estrategica

	Andres Cepeda

From Medellin to Bogota to Cali, ROE Visual and Linea Estrategica have raised the bar for live event visuals in Colombia, powering some of the country's most anticipated concerts. With a combined setup, totaling over 1,200 sq. m. of Vanish 8 Touring displays utilized across these productions, the partnership illuminated stadium-scale performances for three of Latin America's biggest artists: Feid, Andres Cepeda, and Aventura.

Feid's concert at Estadio Atanasio Girardot marked one of the most significant performances of his career. The high-capacity stadium, one of Colombia's most iconic venues, was packed with over 70,000 fans.

The production featured a centrally positioned, multi-level stage, maximizing visibility and engagement for fans throughout the venue. Extensive LED visuals, lighting, and pyrotechnics transformed the stadium into an immersive, high-energy spectacle. To enhance the experience, Linea Estrategica and ROE Visual delivered a setup with 308 sq. m. of LED displays, ensuring every attendee, regardless of their seat, stayed fully connected to the show.

A key challenge of the design was ensuring that the LED screens amplified the experience without obstructing sightlines. The production relied on ROE Visual's Vanish 8 Touring (V8T) panels, a high-transparency solution designed for large-scale touring events. With 50% transparency, these high-brightness, lightweight panels allowed for stunning visuals while maintaining a clear view of the stage, the company says, a crucial factor for a stadium of this scale. The modular and efficient setup of the V8T panels also made them an optimal choice for seamless integration into Feid's ambitious stage production.

While Estadio Atanasio Girardot marked one of Feid's biggest career performances, Linea Estrategica and ROE Visual also supported his shows at Coliseo Med Plus in Bogota, ensuring consistent visuals throughout his Colombian tour stops.

Following Feid's high-energy spectacle, ROE Visual and Linea Estrategica continued their presence in Colombia by supporting Andres Cepeda's breathtaking performance at Estadio El Campin in Bogota. While vastly different in style, Cepeda's concert was no less captivating, offering a deeply emotional and visually stunning experience that showcased the versatility of ROE Visual's LED technology across different genres and production styles.

Cepeda delivered a memorable performance as part of his Nuestra Vida en Canciones Tour. While the stage design followed a more conventional layout, it was no less impressive. The structured, frontal stage setup placed the focus on Cepeda and his orchestra, allowing his voice and lyrics to take center stage. Complementing this classic concert setup, the production featured a multi-panel display, incorporating 21 strategically placed LED screens (3m-by-7m each), totaling 441 sq. m. of stunning visuals.

Beyond the technical execution, the tour itself was a success, uniting over 125,000 fans across multiple shows. The energy at El Campin Stadium was electric, with fans singing along to every lyric, creating an atmosphere of pure nostalgia and celebration. The dynamic LED visuals played a key role in amplifying the emotion of Cepeda's performance, reinforcing the connection between the artist and his audience, the company says.

Just days after Andres Cepeda's performance at Estadio El Campin, the same venue played host to another monumental event -- the highly anticipated return of Aventura, the Dominican-American group that helped globalize bachata. Their reunion tour not only entertained audiences in Bogota but also traveled to Estadio Pascual Guerrero in Cali, drawing fans from across Colombia.

To bring Aventura's performances to life, the production featured an expansive LED display setup spanning 468 sq. m.. ROE Visual and Linea Estrategica delivered a seamless visual experience, ensuring that every moment of the show was elevated by quality LED backdrops. The stage design kept the performers as the focal point, while the massive LED screens framed the performance with dynamic visuals, atmospheric lighting, and storytelling elements that complemented Aventura's signature style.

With ROE Visual's LED technology, every ballad and dance number was visually amplified, creating an atmosphere that celebrated both music and visual artistry.

"Vanish V8T gives us exactly what we need: incredible visuals, reliability, and flexibility. ROE Visual has been a valuable partner, providing top-tier support whenever we need it. It has been a game-changer for our productions," says Conrado Santamaria, owner of Linea Estrategica.

Frank Montero, managing director of ROE Visual US, shares, "Early last year, Conrado came to us with a desire to take his production capabilities to the next level. And let me tell you, seeing what Linea Estrategica has accomplished in just the short time we've been working together has been nothing short of impressive. These three concerts are just a glimpse of what they're capable of. Their work speaks for itself, and we at ROE Visual are grateful to support our Latin American friends as they continue to push boundaries in live event production."