ACT Entertainment Now Shipping ReBanded Lava Cables in Time for NAMM 2025 ACT Entertainment announces the immediate availability of its Lava Cable brand with an entirely new look. While the products, which are designed to improve tone, functionality, and durability, will remain the same, the brand's logo, packaging, and marketing materials have been enhanced to showcase its position as a boutique audio solution. These latest updates will be on display at the NAMM Show (Booth #11313). "Since its inception in 2004, Lava Cable has been known for providing innovative cable, plug, and accessory products, such as its pedal board kits," the company says. "Lava Cable grew from a love for music, good tone, and the desire to produce innovative cable solutions using best-in-class, American-made materials. The result: a product line with standard, premium, and studio-quality solutions, and a patented DC power plug, for everyone from house musicians to major recording artists. These features gave the brand a reputation for high quality in the music industry." ACT Entertainment, which acquired Lava Cable in 2019 under RHC Holdings, is honoring the company's history with a 21st-century look that appeals to professionals. "Bringing Lava into our roster helped us expand our product offerings to a greater share of musicians, engineers, and audio aficionados, and these updates are a way for us to showcase our appreciation for its position in the industry," says Shawn Wells, ACT Entertainment market manager: sound. "Lava Cable has always been an industry-leading brand and we are excited that the packaging further reflects that." Among Lava Cable's most well-known solutions are the tightrope cables and solder-free DC kits.
|