Entertainment Metals is Expanding and Re-Branding

Entertainment Metals, a provider of precision metal and cabling solutions for the professional audio, video, broadcast, theater, and install markets has announced an all-inclusive corporate re-branding initiative to go into effect for first quarter of 2016. To better reflect the overall vision of the enterprise, the company will change its name to Entertainment Manufacturing Group (EMG). This re-branding will encompass all aspects of the brand's visual identity including a new logo and website. Internally, a new strategic marketing approach has been implemented with the hiring of a marketing director, additional sales staff, and a compartmentalized structure to better serve the purpose of the expansion process. The comprehensive branding comes on the heels of the new anodizing division, Halo Metal Finishing, which recently went into full scale operation in early October.

In the past three years, the entertainment manufacturing company has undergone significant changes by moving into a larger facility that houses a full-service metal fabricating shop, custom manufacturing division, design and engineering department, and the recent addition of the anodizing division. Kevin Kirchner, CEO, started the fabricating company in 2009 with the idea of offering customized metal and cabling products distinctly for the entertainment industry. Since then, the manufacturing company has been providing a variety of products such as multi-pin cable assemblies, splitter systems, rack panels, and other accessories to meet the needs of the audio, touring, and corporate installation markets it serves. As a rapidly-growing organization, Entertainment Manufacturing Group, is consistently expanding its product lines and services to meet the needs of the entertainment industry. Additionally, the expansion called for a more streamlined infrastructure, as a result, Kirchner and his partners conceptualized a strategic blueprint that would serve its individual markets: Tour Tronics, facilitates the touring industry with rugged infrastructure products; Halo Metal Finishing, offers type I and type II anodizing; and Entertainment Metals continues to offer custom manufacturing and OEM metal fabrication.

"We wanted to develop a brand identity that speaks to our commitments to quality and service with a more streamlined approach. By offering a vertically integrated manufacturing process where all practices and quality control can be regulated and controlled, we create the absolute best possible product at the most competitive prices with the shortest amount of lead times. In addition, it will insure that we have the ability to meet market demands and provide a one stop shopping approach that we were not able to provide prior to this expansion", adds Kirchner.

Future development plans for the entertainment manufacturing company include adding a larger sales force, and sponsoring in-house workshops, training, and round tables for industry professionals.