Database Works, Developer of RentalWorks, Announces Technology Partnership with Production Exchange Database Works, developers of RentalWorks rental software will include a new API interface with Production Exchange, the web-based exchange for production rentals and used gear sales. The company will be showing a demo of the new feature at InfoComm, June 15-17 in Orlando, along with a number of new developments, including RFID inventory support and crew module. As a result of this partnership, current authorized users of RentalWorks will be able to subscribe to Production Exchange and use their software to drive revenue and increase margins, the companies say. The Production Exchange solution will be a third-party application that integrates seamlessly with RentalWorks software's current version release. "We are excited to have RentalWorks as our new technology and co-marketing partner," said Grif Palmer, president of Production Exchange. "RentalWorks has a great track record of providing AV and lighting rental companies the technology to run their operations. They also have a focus on TV, film, and grip clients that can leverage what we are doing on the exchange. We are adding more grip related items to our database every day. This integration will mean it will not require RentalWorks users extra time or keystrokes to keep data and postings current." Terry Young, Database Works CEO, said, "By supporting integration with Production Exchange, we are giving our customers another feature that can improve their business. For years, we have prided ourselves on creating the latest features in our software, from interfacing with the latest technologies like RFID to offering cloud access, and new crew and transportation modules. Production Exchange is another piece of the puzzle that will help our customers save time and money while creating new relationships." m 
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