American Lighting Announces Entertainment and Professional Lighting Division

American Lighting, a manufacturer and distributor of lighting technologies for residential, commercial, and specialty markets, has broadened its product portfolio and announced the addition of its entertainment and professional lighting division (E-PRO) to accommodate the growing needs of the entertainment and architectural sectors in the club installation, mobile DJ, event, live show production, church, theatre, and stage lighting markets.

The E-PRO division will offer American Lighting's exclusive lighting brands -- Irradiant, Ilumenite, and Geni -- with Irradiant offering affordable effects for DJ's and indoor venues, while Ilumenite targets the outdoor segment. The Geni brand will feature a range of moving lights, designed for club and pro-lighting applications.

High performance lighting products offered as part of E-PRO's offerings include: the multi-purpose LED light bar plus, the LED high power wash, and the LED mini UV washer. Other products that will be part of the new division include motorized spot and wash lights, outdoor wash and linear effects, all-in-one mobile LED PAR lighting packages, high-power static wash panels and blinders, customizable gobo projectors, DJ and club lighting effects such as strobes, UV lights, pin spots, mirror balls, and atmospheric effects (fog, haze, snow, and bubble machines). DMX control software packages, rack mount DMX controllers and dimmers, indoor and outdoor video walls, and theatrical follow spots will also be included.

The new E-PRO division products will be unveiled in American Lighting's booth 1137 at Lightfair International, May 9-11, at the Las Vegas Convention Center. In addition, American Lighting's industry-first Mobile LED light lab will be driven onto the show floor and will be open for tours during show hours in Hall 1C.