White Light Adds PR Lighting to its Distribution PortfolioPR Lighting has changed its UK distribution arrangements effective immediately, appointing White Light as sole reseller for its extensive range of LED and automated discharge solutions. With price sensitivity, an ever increasing issue in today's market, White Light was seeking a quality product range that could also meet the demands of that market. Commenting on the decision, White Light sales director, Peter Threadgold, said, "The PR brand is one of the more established Chinese manufacturers -- the company has been around for a number of years and has a reputation for quality." PR Lighting's international sales assistant director, Cui Lin, replied, "The UK market is very competitive and we believe that White Light understands this market extremely well." The London-based lighting specialists see the primary market for PR Lighting's products as being event hire companies and venues where a quick return on investment is required, the company says. White Light's technical support team have been working closely with their Chinese counterparts to ensure a seamless transition, enabling them to offer spares, service, and product training, while product manager David Manister is planning a road show around the UK, to introduce the range to selected potential customers. Said Threadgold, "We are delighted to welcome PR Lighting to the White Light family and are looking forward to developing the brand further in the UK. I have been very impressed by the quality of the products, and the feedback received from the industry has been extremely positive." "This is a great opportunity for both White Light and PR Lighting to work together to supply exciting new products into an ever demanding market place." Lin was equally enthusiastic: "We are impressed by White Light's staff, its sales network and the quality brands they work with, and believe that this cooperation will help the PR brand achieve higher recognition and acceptance in the UK." 
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