Robe Reports Positive Prolight + Sound 2011

Robe lighting reports having enjoyed its best-ever international trade show at Prolight + Sound Frankfurt 2011. This was in all aspects of the event, which saw the Czech Republic-based professional lighting manufacturer launch five new products, experience a large number of visitors to the stand, and takes a record number of orders at the show from new and existing customers.

The buzz was further enhanced for Robe by holding its bi-annual international distributor conference (IDC) - also in Frankfurt - just before the exhibition. This was attended by over 200 people representing 80 companies and over 60 countries and regions worldwide.

Robe's ROBIN 600 LEDWash fixture - its fastest selling product since 1999 - again attracted massive interest and more orders - reaffirming its status as the best moving LED wash light currently available.

The new ROBIN MMX Spot is the first in a new greener more efficient generation of 1200 series luminaires. Such was the clamor around this luminaire that all the pre-production models went from the booth at the end of the show, taken by specific distributors for demonstrating to their clients. There were also several major orders placed for the fixture at the show.

The company states that "people were blown away" by the dual rotating graphics wheels in the MMX Spot and its extreme brightness, which blasts 1,200 fixtures out of the water giving100,000 lux at a 16.5' distance. Other key features include two rotating gobo wheels, a five-facet rotating prism, a zoom range of 8.5-46 degrees, remote hot-spot control, and a weight of 55bs.

The ROBIN 600 Pure White was also enthusiastically received. It is a white LED version of the 600 LEDWash RGBW aimed at TV studios, automotive exhibitions and showrooms, fashion shows and all other applications needing a full range of white CTs and that can benefit from virtually zero heat emissions. For installations like studios, this can also represent a dramatic reduction in the amount of AC needed to keep the environment comfortable.

Harry von den Stemmen, Robe's sales director, says, "The ROBIN 600 PureWhite is also the first fixture in a whole new series, and with it, we are only scratching the surface of potential applications for this technology."

The main booth worked extremely coherently in its location just across the aisle from that of German distributors LMP, which had a similar open plan design and continued a strong environmentally friendly theme triggered by Robe's green initiative "Think of the Future - Consider Nature." There was a constant flow of communication between the two companies, with the LMP sales team able to step on to the Robe booth and show their clients all the new products in action.

The ROBIN 600 PureWhite was also demonstrated in situ on another Robe stand in the entrance to Hall 11 of the Musik Messe, with white versions of the fixture illuminating a white Toyota Auris HSD hybrid car, aligning the energy-conscious technologies, philosophies, and future thinking of both brands.

Robe's MD Josef Valchar concludes, "Frankfurt absolutely rocked for us in every way. We believe that we have absolutely the right products at the right time for the current market conditions and demands, and look forward to a proactive year of hard work and positive energy for sales, R&D .... and the future."