Riverview Systems Group, Inc. Launches New Creative Services Division

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In a move designed to capitalize on its extensive understanding and technical expertise of live event production, Riverview Systems Group, Inc., announces the launch of its new Creative Services division. As a full-service provider of audio-visual resources specializing in the rental, sale, design, and installation of lighting, sound, and video systems for corporate, educational, retail, and museum markets, the new division expands the company's scope to offer clients streamlined access to conceptual development and creative content design capabilities for their increasingly complex live event productions.

For almost 30 years, the company says Riverview has worked with both event producers and directly with end-user clients to mount increasingly complex live event productions involving state-of-the-art technologies such as 3D projection mapping and 4K projection for today's most influential brands, including Facebook, Cisco, GE, Nikon, and Columbia Sportswear. For the past eight years, Riverview has delivered technical production expertise for Google I/O, its global yearly Developers Conference in San Francisco.

For Riverview CEO Evan Williams, the launch of the Creative Services division is a direct response to the changing nature of the live event production industry, something that for many companies is a vital component to their overall branding strategy rather then a stand-alone element.

The new Creative Services division is led by Franco Berardi, Riverview's award-winning director of design services, and features the talents of Johnathan Regnier, Riverview's senior creative manager, who previously served as a corporate event manager for Apple, Inc.

"The Creative Services division offers clients a more efficient approach to integrating their existing marketing strategy into a live event production, which is increasingly taking a 'theme-park' approach with every part of the event -- from the entrance and reception areas to the break-out rooms, hallways, and main stage -- branded with the overall concept," Berardi says. "Our reputation for a deep understanding of technology, flawless execution, and artistic excellence are competitive assets that deliver powerful audience experiences."

With the new Creative Services division, Riverview will be able to partner with clients to develop overall event concepts and execute them across numerous platforms, including on-screen graphics, digital signage, web/mobile apps, print material, and speaker scripts.

One recent example of a company that benefitted from the full scope of Riverview's service offerings is the neurovascular division of medical device manufacturer, Stryker. For the company's recent global sales conference in Prague, Riverview worked with the client to develop the event theme, "The Fire Within," then mounted the complex production and created numerous design elements that reinforced the concept onsite and online. Additionally, Riverview handled speaker script development, rehearsal and overall presentation coaching.