GoVision Screens at Super Bowl Events

Everywhere you looked during Super Bowl week in the Dallas-Fort Worth-Arlington area, you'd find NFL-sponsored festivities, star-studded parties, and fans from around the world basking in the aura of the world's biggest single-day sporting event. Many of the events around the Super Bowl were supported by mobile screen provided by GoVision.

The Dallas Cowboys, the North Texas Super Bowl XLV host committee and a number of corporations, event management firms, not-for-profits, and venues enlisted GoVision, the supplier of turnkey mobile LED units and customized modular LED walls, to provide an wide array of over-sized screens that will be impossible to ignore.

"This will likely go down as our busiest week ever," said Chris Curtis, CEO of Argyle, Texas-based GoVision, L.P. "I've lost track of how many events we're doing, not just around the Metroplex, but all across the country. It's crazy, but it's a good kind of crazy."

Among the events supported by the company were the following: Walt Disney Pictures hired GoVision to drive a 9' x 16' "GoBig" unit around the DFW area from Thursday through Sunday (February 3-6) to promote its upcoming film I Am Number Four, a suspense thriller produced by Michael Bay and Steven Spielberg through DreamWorks. The movie trailer ran continuously on the wide-screen LED as a specially wrapped GoBig truck traveled to all of the Super Bowl hot spots, including the NFL Experience in downtown Dallas, Fort Worth's Sundance Square and, of course, Cowboys Stadium in Arlington.

The Dallas Cowboys entrusted GoVision -- its partner on the eight portable LED screens mounted in Cowboys Stadium's outdoor plaza during football season -- with another critical element of its Super Bowl game-day management. The company installed, and will maintain, two new 9' x 16' high-definition LEDs in the stadium's standing-room-only sections. The areas, which afford views of the field but not the world's largest HD screen that famously hangs from the ceiling, were set aside to allow thousands more fans to attend the game.

For the second consecutive year, the North Texas Super Bowl XLV host committee featured the company's screens in its booth at the NFL media center. GoVision used 14 Daktronics PST-6i-b panels to create a mockup of the center-hung screen at Cowboys Stadium, and suspended it over the committee's welcome booth at the Dallas Sheraton Hotel.

GoVision installed two 9' by 16' Everbrighten BR7 LEDs on both sides of the main stage at the "Bud Light Hotel" in Dallas, rumored to be the most expensive Super Bowl venue ever. Anheuser-Busch took over the 193-room Aloft Dallas for the week and transformed the hotel's parking lot into a 3,500-seat concert venue under a Texas-sized tent. The high-resolution, extremely lightweight screens offered revelers larger-than-life views such performers as The Fray, Lifehouse, Ke$ha, Nelly, and country stars Dierks Bentley and Jack Ingram.

GoVision's 9' x 16' Daktronics PST-12HD LEDs was featured in Academy Sports' tent during DirecTV's fifth annual Celebrity Beach Bowl on Saturday. The event, held in downtown Dallas' Victory Park, features several celebrities and former NFL stars competing in a flag football game played on one million pounds of sand. Grammy Award-winning act Maroon 5 performed afterwards.

In addition, GoBig and GoTron units were the featured attraction at several game-watching parties, including events hosted by a group of churches in Arlington, a mega-church near Houston, and a popular Arlington restaurant. GoVision also sent GoTron units to company hospitality events outside Cowboys Stadium, and two GoBig units are en route to corporate events in Green Bay, Wisconsin and Pittsburgh.

Of course, the portable screens in the Cowboys Stadium plazas were front and center throughout the international game-day broadcasts. In fact, Fox's pre-game set was stationed directly under one of the Daktronics PST-12HD video panels maintained by GoVision.

"We're always busy during Super Bowl week, but having the game in our back yard has taken it to another level," said Curtis. "Our long-standing ties to the host committee, the Cowboys and several NFL sponsors have really paid off in a big way. Though the weather has put us to the test this week, they know we won't let them down."