Mousetrappe Creates an Engaging New Architectural Projection Show for Space Shuttle Atlantis

Mousetrappe, a Burbank, California-based design and production studio, has worked with Delaware North Companies Parks & Resorts, operators of Kennedy Space Center Visitor Complex for NASA, as well as PGAV Destinations and Nassal, to create an undeniably breathtaking media experience. Mousetrappe once again guides audience members through an all-new architectural projection adventure - that the company describes as a world where the intersection of rich storytelling and cutting edge technology creates a breathtakingly powerful experience.

Opening at the Kennedy Space Center Visitor Complex on June 29th, Space Shuttle Atlantis is an attraction devoted entirely to NASA's 30-year Space Shuttle Program and features an up-close viewing of the Atlantis orbiter. Mousetrappe's creative team, led by Daren Ulmer, David Briggs, and s.Logan Wince, with Adam Bezark, of , were responsible for producing feature films that are a unique part of the visitor's experience at the center's new attraction.

"We begin every project by focusing on what the audience is thinking, feeling, and saying as they exit the theater," says Ulmer, Mousetrappe's president and chief creative. He further explained, "For this project that moment is the apex of the overall Space Shuttle Atlantis attraction experience -- a chance to create context and peak the audience's overall emotional connection with the experience."

In this instance, it was the often "untold" story that piqued the interest of Mousetrappe right away. It was a story of aspiration, imagination, challenge, and ultimately, of human triumph -- the stories of NASA engineers and personnel who dreamed of a reusable space transportation system and then brought that dream into existence with stunning success. Personal accounts from NASA all-stars like Robert "Bob" Thompson, the Space Shuttle Program manager from 1970 to 1981 and many others such as Thomas Moser, Mark Craig, Ivy Hooks, and Hal Rowe led Mousetrappe straight to the heart of the story.

Ulmer stated, "We decided early on that we didn't want to present the Space Shuttle Program in the past tense, as though it is just a relic of history. NASA's achievements through the Space Shuttle Program's 30-year career were stepping stones in a bigger epic story -- one of adventure, exploration, and discovery. We hope to inspire visitors to participate in this drama by pursuing their dreams."

The attraction's pre-show and main show use a combination of live-action reenactments, original historical footage, and beautiful new computer-generated (CG) animation. The main show plays in an immersive architectural environment that surrounds the audience, transporting guests right into the center of the action.

Making it all possible was no easy task however, as the main show plays in a stunningly beautiful 8K format, which is sixteen times the resolution of full HD television. But the company says, Mousetrappe is no stranger at venturing into uncharted technological territory. Experts in large format media design for shows and attractions, Mousetrappe has also created experiences on 180' tall castles at theme parks and 4D cinematic experiences such as Beyond All Boundaries with executive producer Tom Hanks at the National World War II Museum in New Orleans.

For Space Shuttle Atlantis, Mousetrappe combined "bleeding-edge" technology and emotionally-connective storytelling to offer guests unprecedented access into not only the shuttle program and Atlants, but also the passion in the people who made the program a keystone step in exploration history. And despite the familiarity of the story, the show still manages to catch the audience with a surprise ending -- one that is sure to attract visitors to Kennedy Space Center Visitor Complex for many years to come.

As Mousetrappe senior media director Briggs shared, "It is an honor to be part of this groundbreaking attraction during a crucial stage when we celebrate the accomplishments of Atlantis and her sister ships and look forward to what will come in the future."

Space Shuttle Atlantis opened to the public June 29, 2013 at Kennedy Space Center Visitor Complex, located 45 minutes east of Orlando, Florida.

Mousetrappe is a Burbank, California media-based design and production studio that exclusively creates entertainment and cultural attractions, exhibits, and shows. Experts in massive-scale mapped projection design and emotionally engaging experiences, Mousetrappe has created some of the most complex and entertaining architectural projection shows seen to date for Disney and Universal theme parks, as well as the highly regarded Beyond All Boundaries 4D cinematic experience film for the National WWII Museum with executive producer Tom Hanks.