Music Group Awards Sweetwater "Dealer of the Year"

Sweetwater was recently honored by Music Group with the "Dealer of the Year" award.

This prestigious award is given to the best performing retailer that includes sales performance, customer relationships, and product knowledge.

CEO Uli Behringer commented: "We are very proud of the relationship with Sweetwater and their team. Over the past two years, sales of our brands Midas, Turbosound, Behringer, and Bugera have seen unprecedented growth."

This is clearly no coincidence the company says, as Sweetwater has a focus on customer experience that includes not only product knowledge, but also what is often forgotten, friendly and competent interaction with customers. As part of the success, Sweetwater decided to support all of Music Group's brands Behringer, Bugera, Midas, and Turbosound as well as all of their 600 products.

Behringer continued: "I had the pleasure to speak in front of Sweetwater's 250 sales engineers and experience firsthand the professional operation Sweetwater is built on. We would like to congratulate Chuck and his team on this prestigious award."

CEO at Sweetwater, Chuck Surack commented: "It's an honor to be chosen as Music Group's Dealer of the Year, and I'm proud to accept it on behalf of every employee of Sweetwater. As a full-line dealer of the wonderfully diverse Behringer, Bugera, Midas, and Turbosound lines, we've found that customers are quickly discovering the quality and value these brands bring to their music making experience. And, because Sweetwater continues to build our business on the simple principle of 'doing the right thing,' Behringer's and Bugera's quality control and industry leading low failure rates allow us to recommend products like their incredible X32 mixer with complete confidence."