Lightswitch Celebrates 30 Years with Branding Shift

Lightswitch is celebrating its 30th anniversary with a branding shift that embodies the company's philosophical approach to design.

Inspired by three intersecting beams of light, this symbol visually defines the company's responsibility as designers to balance their clients' creative, logistical, and financial objectives. The company says: "We are not only artists who focus on the creative vision, nor are we only managers who prioritize the pragmatic. We are designers, whose ultimate job is to maintain balance as we bring our clients' goals to life.

"At Lightswitch, this foundational philosophy has guided us through our first 30 years in practice -- and this brand identity represents who we have always been. The discipline of design is fluid, pushing and pulling between the three elements of finance, logistics, and creativity. We think of the future of Lightswitch in the same way: not static, but dynamic, and always evolving with each new endeavor. Thirty years in, we are looking forward to even more growth and success as we continue to fulfill our duty as designers: balancing all aspects of design while bringing light to our corner of the world."