GearSource Mexico AnnouncedGearSource announces a new venture for the purpose of growing its Mexican business. In cooperation with newly signed GearSource Licensee, Showco SA, the company will launch a new website targeting a growing Mexican clientele. The site is expected to go "live" on April 1 of this year and will include all of the company's latest tools plus a few new surprises. When it goes live, GearSourceMexico.com (also GearSource.mx and GearSource.com.mx) will be offered in the Spanish language and will target individuals who are looking to buy and / or sell gear in Mexico. GearSource founder, Marcel Fairbairn, said "we have spent years working to grow our Mexican business, but without the right partner in place, we never really found a solid foundation. With Showco, we not only have the right partner, but an industry leader who already owns a large share of the market and has excellent sales, support, and management structure in place." GearSource Mexico will be based from Showco's Mexico City headquarters and will employ a number of account executives who will work to gather listings and to sell product as well. "Our system was developed over 12 years now, to be not only the best marketplace for professional gear, but as a business that could operate from anywhere, and grow into additional markets within and outside the USA" says Fairbairn. The goal for GearSource Mexico is to quickly become the market leader in used gear following the company's success in its other core markets. Enrique Lask, director of Showco says: "We are very excited to consolidate our used equipment market with GearSource, a professional company who brings innovative ideas, cutting edge technology, more than a decade of experience and worldwide access." Showco was founded in 2004 and is now a supplier of audio, lighting, and LED screens in the MI and professional entertainment markets with a network of more than 100 dealers throughout Mexico. 
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