Yamaha Corporation of America Names Cherian Live Sound Marketing ManagerYamaha Corporation of America (YCA) announces the appointment of Nithin Cherian to the position of marketing manager for the live sound department, effective immediately. Cherian will report to Athan Billias, director of marketing, pro audio and combo division at YCA. "Nithin's knowledge of the live sound landscape and his product marketing background will help Yamaha continue to grow this important market segment in the future," said Billias. Before joining Yamaha, Cherian held the position of territory manager at AudioPros, an independent manufacturer's firm that represents sound reinforcement brands for music retail, live sound, commercial, and installed sound markets, where he won several sales awards. He also served as a consulting engineer for studio and live recording, mixing, editing, and sound system design. Other prior experience includes roles of increasing responsibility at House of Guitars, Inc., in Rochester, New York, where he grew their keyboard and pro audio departments into one of the preeminent outlets in the northeast. Cherian earned an executive master of business administration degree at Rochester Institute of Technology and a bachelor of science from the University of Illinois at Urbana-Champaign, where he majored in electrical engineering. 
|
