Neutrik USA Appoints Brant Mathiason Regional Sales Manager - Mid West

	Brant Mathiason, Neutrik USA

Neutrik USA, a supplier of robust and reliable professional connectivity solutions for audio, video, and data, announces the appointment of Brant Mathiason to the position of regional sales manager - Mid West. In his new position, Mathiason will manage and develop customer relationships / activities through the introduction of Neutrik's new and existing product offerings, with a primary focus on supporting new design opportunities. Mathiason started with Neutrik in March 2020 and will be based out of Brookings, South Dakota.

In his new position with Neutrik, Mathiason will be responsible for developing and maintaining local customer relationships with a key focus on the introduction of new Neutrik product releases. As part of these responsibilities, he will strive to ensure a high level of customer support and satisfaction while supporting local customer designs through engineering and purchasing management.

Mathiason has extensive experience that makes him well-suited to his new position with Neutrik. After graduating from South Dakota State University with a Bachelor of Science in Electrical Engineering, he spent the next 29 years with Daktronics, Inc., a leading company that designs, manufactures, sells, and services video displays, scoreboards, digital billboards, dynamic message signs, sound systems, and related products. After starting in the position of engineering and project management, Mathiason worked his way up the company career ladder, holding the positions of control systems design and installation, video products applications engineering, product demonstration department manager, and most recently, product manager.

Reflecting on his new position with Neutrik USA, Mathiason offered the following comments, "I learned early on in my career that reliable, robust connectivity is an absolutely crucial aspect of operating advanced technology equipment, regardless of whether it's an audio, video, or data product. Without this, not much else happens. Understanding the importance of the connector's role in the overall picture, I came to appreciate Neutrik and its commitment to ensuring the most reliable and rugged connectors. Neutrik's leadership in this market is enviable and I look forward to helping the company elevate its products and reputation to the highest level."

Tom Chudyk, Neutrik USA's sales director, is equally enthusiastic about the addition of Mathiason to the company roster. "In the area of digital signage, few companies are as high profile as Daktronics. Brant's ascent through the company ranks demonstrates his willingness to learn from experience and use that as leverage to further the good fortune of the company while also furthering his career in the process. That type of initiative is precisely what we look for here at Neutrik and, on that note, I am confident he will do well in his new role with us. All of us at Neutrik USA welcome him aboard."