Pedro Rocha Joins ASI Audio as Field Sales Engineer ASI Audio, manufacturer of the innovative 3DME in-ear monitoring and hearing protection system, has announced that industry technical sales professional Pedro Rocha has joined ASI as field sales engineer. "As a relatively new company with a unique product, we were seeking a team member with technical savvy and market knowledge to help introduce 3DME to the pro audio community," says Evan MacKenzie, ASI's vice president, marketing and sale. "Pedro brings deep experience and a host of industry relationships to ASI Audio, and we are confident that his skillset and personality are ideally suited to furthering awareness and the penetration of 3DME in the marketplace." Over his twenty-year career, where he's worked on behalf of premier professional audio brands, Rocha has interfaced with elite studios, production companies, and distributors both domestically and internationally. His roles have spanned sales and sales management, marketing, business development management, and education. "It's exciting to discover a product that gives a new set of capabilities to end users," says Rocha of the individually tunable, active ambient (via mics built into the earpieces), music-enhanced 3DME IEM system. "I'm looking forward to helping musicians and engineers discover a high-performance stage monitoring solution that lets them work more comfortably and naturally and interact organically with others on stage while protecting their hearing." Rocha will be based in Nashville, Tennessee. 
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