Ben Díaz Strengthens ARRI Lighting as Senior Product Manager

	Ben Díaz

ARRI Lighting welcomes a new member to its team in Stephanskirchen. Effective February 2022, as senior product manager, Ben Díaz strengthens ARRI's business unit focus on the development of high-quality LED lighting fixtures and accessories. Together with Florian Bloch, head of product management at ARRI Lighting, and the team, Díaz will play an integral role in the planning, development, introduction, and life cycle management of new ARRI lighting products.

Díaz is a senior executive highly specialized in LED lighting technology. He is also a lighting designer, director of photography, and educator with more than 15 years of experience in the industry. Holding important roles in the areas of design, strategy, research, and diverse operational matters, Díaz has worked with professional crews from 28 countries on four continents. After several seasons directing lighting for television shows and designing tours for international artists, Díaz joined the Danish manufacturer SGM Light in 2014, where he first worked as area manager and later as business development director for Latin America, Spain, and Portugal. In 2017, he became head of product management at SGM, assuming control of the LED portfolio across its life cycle while accelerating its presence in permanent outdoor installations.

"We at ARRI are thrilled to have Ben Díaz on board," comments Florian Bloch, head of product management at ARRI Lighting. He continues: "Not only is his great enthusiasm for the world of lighting and camera palpable, but he has also proved his merit as a specialist in the development of state-of-the-art, high-quality products."

Díaz is no stranger to ARRI; as a lighting designer and DP he manipulated ARRI Daylight and ARRISUN luminaires on set for years. He states: "Joining ARRI means a lot to me. The first cinema camera I operated was an ARRIFLEX and the first luminaire I ever bought was an ARRI Studio fresnel." As senior product manager, lighting, based in Stephanskirchen, Germany, Díaz will deploy his expertise in market research and user-centric design to support users of the current lighting portfolio and create new ARRI fixtures together with the R&D department.