d3 Helps Projection Artworks Stage "Wear the Rose," World's Largest Projection Mapping Event for England Rugby

	The O2's England Rugby "Wear a Rose" Campaign

No doubt about it, it was a bloomin' exciting evening. "Wear the Rose," the multimedia campaign to generate excitement among England Rugby fans in the run up to The O2's England Rugby Campaign, culminated in a record-breaking projection mapping on the roof of The O2.

The send-off concert for the national team England Rugby showcased the world's largest projection mapping to date. Official anthem singer, mezzo soprano Laura Wright, performed "Jerusalem" from atop The O2 as perpetual rose animations were projected onto the immense canvas of the roof below her.

Projection Artworks, one of the UK's leading projection studios, designed, animated, and projected the perpetual rose sequence. The company selected four d3 Technologies 4x4 Pros and two 2.5u's and its creative software suite to facilitate the mammoth projection mapping. d3 played a key role in the previous record-setting projection mapping event last summer at Hoover Dam.

At The O2, masses of animated time-lapse red roses bloomed in synch with Wright's performance. As she finished a single perpetually unfolding red rose resolved to England Rugby's signature red rose logo. Real-time Tweets from fans were integrated into the projections in a further salute to the national team.

The vast projection was visible from the Thames River, from the air, and even from space. Sixty-eight projectors and 144 moving light fixtures were attached to the interior and exterior of the masts on The O2 to enable the projection. They covered a surface area equal to ten rugby pitches. The entire show was synched with the LED screens surrounding The O2 to create a full-360 fan experience.

"We chose d3 for its accurate auto calibration, which allowed the use of the automatic blending tools," says Scott Millar, a design technologist at Projection Artworks and project manager for media systems on The O2 event. "d3's QuickCal, web modules, and dynamic blend features were all key in making this project happen. It would not have been possible to get the sharp line up, overlaps, or blending without these tools."

"With 24 video channels on a 115m curved dome surface, this would have been very difficult to achieve manually or with any camera tools," Millar explains. "From the content side we used a number of live video and web HTML5 inputs to bring real-time interactive images into the show."

d3's important role began in pre-pro. "We used d3 alongside other packages to calculate all the angles, lenses, and rigging solutions before building them 80m in the air," Millar notes. "d3 allowed us to check various scenarios, the number of projectors, projection areas, and more."

He believes that d3's comprehensive package of software and hardware enabled his team "to have confidence that the process would work. We didn't have to worry about building hardware and testing software."

In addition, Millar praises the customer support provided by d3. "We used a pre-launch version of d3's new r12 software, which ran perfectly on site," he recalls. "This allowed us to access and test new features that were not available in r11.3. And when we had some questions about the best way to set up the show, d3 was on hand to help."

The perpetual rose animation was scheduled to play every night during The O2's England Rugby Campaign tournament throughout October.

"d3 is a very powerful tool for this scale of projection," Millar says. "We have been running a number of different shows since the installation. From interactive, web-based Twitter systems to helicopter shots, live music performances and the projection mapping, d3 has been the best tool for all of them."