Adamson and Real Music Acoustic Announce Exclusive Distributorship for Greater China at Seminar

Before the PALM Exhibition taking place in Beijing, China, Adamson's newly appointed exclusive distributor Real Music Acoustic & Lighting Technology Co. Ltd. organized Adamson's biggest Chinese seminar to date. The afternoon saw the ballroom of the Kempinski Hotel Beijing crowded with over 200 attendees eager to be reacquainted with the brand, as described by Real Music managing director, Ritchie Wang. Formed in only 2009, Real Music has already become a major player with established offices in Beijing, Guangzhou, Shanghai, and Xian City.

Real Music has taken the job of distributor on with energy, grace, and excitement. The scene in the ballroom was impressive. A 30' wide stage was lit-up and practically the entire Adamson line-up was on display with a backdrop made-up of an enormous video wall spanning the stage highlighting the details and benefits of each product. Special award, show-level live video production team and professional translators were also brought in.

Jesse Adamson, Adamson director of marketing and sales flew in as a special guest and the afternoon begun with Adamson welcoming the audience, presenting a historical overview of the brand, highlighting its patented technologies since the company' inception in 1983. The first segment was finished off with a factory tour slideshow.

The director of European operations, Jochen Sommer who had arrived earlier to oversee the event's set-up, later addressed the Chinese audience presenting the full range of Adamson products from the Point Series installation products, all the way up to the Beast, the Adamson dual 21" T-21 subwoofer. The products were demonstrated on stage by a band, or using musical playback. The day was concluded with an overview of the exciting Project Energia, which made its official Chinese debut in the Real Music booth at the Palm Expo.

Real Music's Wang spoke at the end of the day describing his excitement and gratitude in having the chance to be the exclusive representative of Adamson in China: "Having made our evaluations of Adamson's products we know that the Chinese touring and fixed installation markets will be enhanced by their presence. Their speaker systems sound world class and are used by the best artists in the world such as Nelly Furtado and Linkin Park. The quality of build, the accessories, and the systems engineering approach are truly impressive. We intend to demonstrate their products extensively around China in order to gain increasing market acceptance."