Astera Chooses NMK Electronics for GCC Distribution

	Darren Caithness, NMK's lighting business manager. Photo: NMK

German wireless LED lighting specialist Astera has appointed NMK Electronics to distribute its products in the GCC region.

NMK Electronics was chosen for its vast experience and exposure in the GCC events market.

The company was founded in 1987 to focus on the professional audio, video, and lighting industry. From modest beginnings in Sharjah, UEA, it has grown into a distributor of professional AV products and musical instruments throughout the Middle East and is now headquartered in Dubai. NMK has a portfolio of premium brands, a dynamic, knowledgeable team, and a strong financial foundation.

True to its roots in mid-2000s, Astera manufactures innovative, cool, high-quality battery-powered lights and wireless controlled LED fixtures together with a range of extremely practical and useful accessories.

Over the years, the brand has kept enhancing technology and adding unique features to its range of lights -- a trend that caught the eye of the team at NMK, who serve a wide range of clients in live events and other markets who will use products like Astera Titan Tubes for a diversity of applications, from straightforward up-lighting to funky pixel mapping.

NMK also sees potential for Astera in some install projects, based on the high volume and quality of the light output and the fact they can also be mains powered. Facade lighting is an obvious one, and throughout the region, there is a big push on being carbon conscious, so LED is clearly the direction of the future.

Astera's range of entertainment and architainment LED lighting has been used to illuminate numerous high profile and world-class events. The dynamic range of eco-friendly portable lights can be used on stages, at live events and product launches, for TV productions, video and movie shoots, as well as for illuminating buildings and public spaces, thanks to award-winning products like the Titan Tube, the Helios Tube, the AX3, and AX5.

Adding to this, the AsteraApp is a key feature of the brand, offering quick, intuitive, advanced, and straightforward control over multiple fixtures.

"Having simple and powerful control of complex lighting programs and effects coupled with the portability of Astera means that lighting designers can focus on being creative without worrying about potential limitations like cables and rigging," stated Darren Caithness, lighting business manager at NMK Electronics.

This agreement with Astera will further complement NMK's growing lighting division.

Alex Kemanes, NMK's chief operating officer notes: "We are delighted to become Astera's distribution partner due to its focus on invention and commitment to quality which make it a perfect fit for the GCC stage and events market. Astera has a well-established reputation in the market and we plan to further develop this."

Astera's sales and marketing director, Sebastian Bückle, commented: "I am delighted to be working with NMK and confident that we have a highly motivated, innovative, progressive-thinking, and well-connected partner who will really be pushing and making it happen for us in the region."

Following an expo in Dubai earlier this year, Bückle was impressed with the enthusiasm, drive, and knowledge of the players, people, and companies. "There is a lot of activity in the GCC and it is a vibrant market with huge potential for Astera, so we look forward to a busy, positive, and productive long-term working relationship with NMK."