TAIT Pixel Tablets Bring Light to Brazil's Copacabana Beach

Brazil's Copacabana beach came alive on December 31st, ringing in the New Year with music, performance, and TAIT's Pixel Tablets displaying stunning video content. Originally developed by Tait as a sustainable item for the London 2012 Olympic Ceremonies, 11,000 tablets were mounted to 242 nets, and installed on either side of the stage, extending the stage 42m.

Event organizers were inspired by the display of Landscape Video seen in London during the 2012 Olympics, and Tait was able to reuse the tablets in a new setting to stunning effect. Televised live on Brazilian national television, the free event was attended by 2.3 million people; making it the biggest New Year's party worldwide.

The versatile tablets have also been recently seen during Rihanna's performance at December's X-Factor finale, an installation which saw 5,000 tablets installed and mapped within 24 hours, and removed within three.

Tait's ability for fast deployment also sees Dutch TV series Everybody Dance Now using the pixel tablets in their new series, currently being recorded. On the set 1,100 tablets are used, with 200 connected to an interactive iPad voting application, signalling colors corresponding to viewers' votes. The remaining 900 are built into custom frames and displayed in studio.

"We can't wait to see further exciting new ideas from event organizers using the pixel tablets" says Carol Scott, director of sales and marketing, Tait. "Having resolved the logistical problems down to manageable and affordable proportions, landscape video becomes a realistic tool with which to enhance any event communication. The opportunities are truly endless."