Chroma-Q Unveil New LED Innovations and Brand Identity at PLASA 2012

	Chroma-Q Studio Force D Phosphor

The Chroma-Q stand, 1-E8, at PLASA 2012 will see the official worldwide launch of the new Studio Force Phosphor LED lighting range alongside the brand's other recent LED, control, data distribution, and lighting accessory solutions, which are designed for a wide range of entertainment, broadcast, and architectural applications.

Chroma-Q will also unveil a new-look corporate logo, brand identity, and revamped website.

A nominee for the 2012 PLASA Awards for Innovation, the new Studio Force Phosphor range utilizes innovative LED technologies to provide an equivalent soft edge output to a fluorescent fixture -- up to 7,000 lumens -- developed specifically for use in TV, film, and broadcast studio environments.

There's a choice of standard daylight (5,600K) white and variable (3,200 - 5,600K) white color temperature versions, with the variable version offering fine-tuning of the green and magenta tints and frequency for camera.

Other features include a smooth uniform wash, soft beam, theatrical grade dimming, and laboratory calibration to match Black Body Locus. Designed for practicality, the unit is equipped with a manual control mode, color touchscreen interface, fanless, studio and full modes for maximum control of the units and a range of optional accessories.

The Studio Force Phosphor range joins the existing lineup of Studio Force white LED fixtures, which are also available in a choice of daylight (6,100K) and variable white (3,000 - 6,100K) versions. Providing a full range of creative tools to suit every lighting need and budget, options include an ultra compact workhorse fixture, a 335mm / 13.2" long multi-purpose unit and 1.2m / 4' (48) and 1.8m / 6' (72) battens.

All Studio Force LED models are also available as the Color Force RGBA lineup, which delivers power across the spectrum, all from a single fixture.

Also showing is the Color Charge Plus -- a higher output version of the original portable, battery powered, wireless DMX fixture -- and the Color Block 2 Plus modular, re-configurable fixture.