Convergence and Immersion on Jason Aldean Tour with Lüz Studio and Chauvet Professional

	The show took the convergence of video and light to a new level, as the cereal box merged graphics and effects into a compelling blend that conveyed the raw, powerful energy of Aldean's music and stage presence.

Matthieu Larivée and the team at Lüz Studio have been relentlessly pushing the envelope of late, driving technology in new directions to transform stages in ways that would have been unimaginable not long ago. So, it should come as no surprise that following their widely acclaimed work on last year's Jason Aldean tour, when they turned the entire upstage wall into a stunning 3D video screen, these creatives dramatically changed their plans for 2023.

Unlike its predecessor, this year's just concluded Highway Desperado Tour had a production design that was dominated by a single vertical, center-stage video screen. Measuring 24' high by 18' wide by 6' deep and angled at 20°, the 8mm blow-through wall displayed captivating IMAG images and dynamic patterns accentuated by pixel mapped light from Chauvet Professional Maverick Storm2 BeamWash fixtures, which, like the rest of the rig, were supplied by Bandit Lites.

"We wanted to change the screen design for a different look, but beyond that, our desire was to trigger new creative ideas for the content," says Larivée, who worked on this production with the Lüz team of David Rondeau, Philippe Marquis, and Pierre-Luc Bedard. "So, we came up with the idea of using a monolith that we playfully called the 'cereal box,' because in actuality, it's a 3D physical box."

Run by LD Andy Knighton, the show took the convergence of video and light to a new level, as the cereal box merged graphics and effects into a compelling blend that conveyed the raw, powerful energy of Aldean's music and stage presence. At some points, the graphics rolled down the screen like a waterfall of lighting effects imposed over IMAG images of the artists, enlarging the stage presence of both. At other points, IMAG images were framed in cubes rotated within the box to create a dazzling motion effect.

A notable feature of the video wall, and one that added greatly to its dimensionality, were the Maverick Storm 2 BeamWash fixtures positioned behind the giant structure and the three layers of curved trusses that were wrapped around it. All of the Storm 2 units were video mapped; and their white pixel light often shined brightly through the wall, evoking the imagery of sparkling stars.

"We pixel mapped the Storm 2 to link it to the video content," says Larivée. "This was not typical pixel mapping, where you feed an image into the lighting fixture. Instead, we used the coordinates of each cell within the 3D space, so they could be perfectly matched to the video wall. Philippe Marquis came up with some crazy pixel mapping for each cell -- and that was a real game changer!

"By merging light and video, our pixel mapping allowed us to create some dazzling images," continues Larivée. "We also used AI tracking to match IMAG with the wall of lights. The box dictated more IMAG with the lights. The fun part of this whole thing was creating 3D shapes that worked well within the box that could hold IMAG feeds using our scenic approach."

A collection of 106 Maverick Storm 2 BeamWashes were used in the tour's rig. In addition to projecting pixel mapped effects synced to video images on the blow-through wall, the ultra-bright (almost 10,000 lumens) fixtures were used to enliven areas of the stage beyond the video screen, including band risers.

Also playing a key role in the design were 86 Color STRIKE M fixtures. Hung horizontally, and positioned behind the metal grated facia, these multi-formatted fixtures expanded the array of looks supporting the show through their strobing and richly colored effects. "An important goal of ours was to create a large number of unique looks for the songs," says Larivée. "That's why the riser facias were metal grated with Color Strike Ms behind them. We wanted to avoid having ordinary effects with one-dimensional fixtures. Because the Color STRIKE fixtures were partially hidden, we were able to do a variety of special effects without it feeling repetitive. We also wanted these fixtures to create texture. We used the same grated texture on our video for the profile of the box."

To add structure and extra color to the stage, the design team relied on 41 COLORado PXL Bar 16 motorized tilting battens. Positioned across the stage deck, these fixtures moved in sync with the rig's lighting and video.

Complementing this forward-looking convergence of light and video looks was some old school audience lighting. Larivée notes that the traditional warmth created by this light deepened the connection to the crowd.

Indeed, while the audience lighting was no doubt familiar to fans, the big center stage "cereal box" with its fusion of video and light, created effects that were entirely out of the ordinary. That box, and the risers around it, opened the door to a whole new world -- and it was one that the audience was eager to enter.